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Month: June 2020

In-depth guide to developing a content strategy

So you’ve decided to start creating content, in order to help boost your business. Maybe your goals are to increase the number of leads for your sales team, maybe you’re looking to amplify brand awareness or maybe you’re looking to help the business get an edge over your competitors by showcasing your expertise. Whatever the reason, just jumping in and creating content without planning is unlikely to create the sort of returns you’re looking for. In this post we’ll be talking about content strategy – what it is, why you should have one, and how to develop one.
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9 B2B content marketing stats that prove it pays to put audience first

We took a look at some of the biggest statistics in content marketing in our recent post, so in this article we’ll be quoting some figures from that post as well as some others. More pertinently though, we’ll be looking at what the research says, and unpick what those statistics, and the research really means for B2B businesses and how their B2B customers can benefit from businesses knowing and applying the research.
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10 font hacks for your Instagram Story and more!

In our last post, we examined some ways in which you can use your Instagram Story to grow your followers. In this post, we’re going to take a look at some of the ways that you can make your Stories look even more impressive for your followers – which in turn will make your followers likely to share your content with their followers, increasing your brand reach and awareness.

 

We often get questions about changing the fonts on Instagram Stories, so we’ve covered that in the first part of our post today. But there are so many other ways you can improve your Story posts that we thought we’d go to town and add a few more tips, tricks, hacks – whatever you want to call them – so you can really get the most out of your Instagram Stories. With these super simple tips, you can really go town on making your Stories as impressive as you want them, no matter how much talent you have for design.

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