You may have heard the saying “the more popular you are, the harder it is to get attention.” And that’s true. Being big and popular can be difficult to get your name out there. However, there are some great benefits to being big and popular. Here are just a few: You can be yourself without […]
Author: Aires Loutsaris
Aires Loutsaris is a content marketing specialist working with some of the world's biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.
What are the pros of the LinkedIn changes?
LinkedIn just announced a major change in their platform. This move, which is expected to be released in the upcoming months, will allow users to send messages and emails to other users they’re connected with. What are some of the pros of these changes? Here are some of my thoughts. What are the cons of […]
How do you determine the size of a city?
How do you determine the size of a city? What is the best way to measure and compare the size of different cities? The first thing that comes to my mind is by looking at the land area. With this method, there will be a greater difference between bigger and smaller cities. This would mean […]
What are the benefits of unblocking JavaScript and CSS?
One of the most frustrating things about the internet is when the pages you’re looking at load slowly and don’t behave as you would like. This can be caused by a variety of different reasons, but one thing is for sure: it’s because somebody has blocked JavaScript and/or CSS. Blocking these technologies can affect your […]
What is social proof?
Social proof is the idea that people tend to do what others are doing. It’s a powerful persuasion technique where people base their opinion on what other people are doing. For example, when you walk into a store, you look for someone with an attractive outfit to model for you. When you see a group […]
What are the different kinds of negative SEO?
SEO is an ever-evolving and growing industry. Negative SEO is a form of search engine optimization that uses unethical tactics in order to manipulate a website’s ranking in the SERP. There are so many different methods of negative SEO, but they all have one thing in common: they’re all unethical. Here are some things you […]
What is SEO?
SEO is an acronym for Search Engine Optimization. SEO is the process of improving a website’s ranking in search engines such as Google and Bing. There are many facets to SEO, including keyword research, content development, on-page and off-page optimization, link building, social media marketing and more. It’s an extensive process that needs constant updating […]
How does Google show us searcher intent through the SERP?
Search engine optimization is a crucial part of successful marketing campaigns. It’s important to understand how the search results page (SERP) is laid out and what searcher intent means for SEO. How does Google show us searcher intent through the SERP? How do we know what people are searching for? What is the difference between […]
What is a paid search?
When you search for something online, the results you see will likely be based on advertising. The keywords you use to find a product or service are searched for by advertisers who bid for their ad to appear in the search engine results. Paid search is when someone pays for the advertisement to appear over […]
What is the shift in product demand?
Over the last few years, we have seen a huge shift in the demand for product. It seems as if consumers now want to spend more on technology and are willing to pay more for products that provide them with convenience. However, this shift has brought along some problems. One of the major ones is […]