Our latest articles

Free monthly advice

What is social proof?

Social proof is the idea that people tend to do what others are doing. It’s a powerful persuasion technique where people base their opinion on what other people are doing. For example, when you walk into a store, you look for someone with an attractive outfit to model for you. When you see a group […]

What is SEO?

SEO is an acronym for Search Engine Optimization. SEO is the process of improving a website’s ranking in search engines such as Google and Bing. There are many facets to SEO, including keyword research, content development, on-page and off-page optimization, link building, social media marketing and more. It’s an extensive process that needs constant updating […]

What is a paid search?

When you search for something online, the results you see will likely be based on advertising. The keywords you use to find a product or service are searched for by advertisers who bid for their ad to appear in the search engine results. Paid search is when someone pays for the advertisement to appear over […]