Creating visual content is essential if you’re going to successfully market a business – whether it is your own, or a business that you’re marketing on behalf of. As the old adage goes, a picture speaks a thousand words, and when we take video into account as a form of visual marketing, there are quite...Read More

Mobile marketing was relatively slow to start, compared with how long the technology has been around. However, once marketing teams got their heads around just how much potential there was, it wasn’t surprising that it became a huge part of their strategy. And of course, with a new marketing opportunity comes a whole bunch of...Read More

When it comes to marketing, there are a lot of statistics out there to consider! Although we’ve covered a lot of statistics in some of our posts previously, today we’re having a look at some of the biggest statistics we know in marketing and what they really mean for marketing and advertising professionals. We’ll cover...Read More

The success of YouTube was unexpected for a lot of people, but it is now a household name since Google bought the platform in 2006. Today we’re looking at some of the most astounding statistics from YouTube, but since the platform has such a heavy focus on video, we can’t look at YouTube without looking...Read More

B-roll, B roll, B-reel or B reel – in the world of film making, you’ll hear these being thrown around without any real explanation of what they actually mean. What professional film makers are referring to though is pretty simple really; they are the names that videographers and film makers use to refer to additional,...Read More

Whether you’re a long-term fan of online shopping or you’ve been pushed towards shopping online due to world events this year, it is impossible to deny how eCommerce has changed the face of retail. The whole world has been moving towards shopping online since the late 1990s and early 2000s, when Amazon was a website...Read More

A huge chunk of the world’s population is now using Instagram. There’s no surprise that there are so many huge fans of the platform, since it is pretty versatile, both for private users, marketers and for individuals and businesses that want to use it to increase their presence, or to become an influencer and earn...Read More

When you’re eager to help your business earn more through content marketing, but you’re encountering reluctance to give the go ahead with your proposed project, it can be really frustrating. As a marketing professional, you know that with a strong content marketing strategy, your blog posts, videos and podcasts can help to drive massive traffic...Read More

When you’re looking to get more traffic to your website, you might be looking for ways to encourage people to click through. If the quality of your content isn’t inspiring those clicks, then you might be looking for ways to get people to just click through anyway. To clickbait or not to clickbait, that is...Read More

Whether you’re just starting to develop your content strategy, or you’ve been trying to get on top of your content for ages but haven’t quite cracked what works for your business, then you’ll be looking at ways that you can do so. An editorial calendar is necessary for ensuring ideas and themes don’t get forgotten,...Read More