We know that there are a huge number of businesses that either don’t blog, or start blogging and then abandon their blogging efforts when times get busy. And we get it – we’ve been there ourselves on more than one occasion. But a consistent blogging strategy can have huge benefits for companies, so it is very much worth taking the time to do so. In this post, we’ll be addressing some of the most frequently asked questions about blogging, backed up by some of the most noteworthy statistics about blogging that we could find.

One of the longest established social media networks, launching the year after Facebook, YouTube and Reddit, Twitter has continued to be an essential platform for individuals and businesses that want to build their brand. While Twitter hasn’t gained quite so many users as some of the other social media platforms, we definitely see it as a platform that is here to stay. It provides invaluable ways to promote businesses, including paid advertising opportunities, and will almost certainly continue to contribute to the success of accounts that use Twitter as a way to interact with others. Let’s take a look at how Twitter started, before we have a look at some of the biggest facts and statistics that marketing professionals should know in 2021.

When it is time to start looking for a job, the first thing you’ll need to get sorted is your CV, so that when you find the job of your dreams (or at least, one that will get you on the path to your dream job!) you’re ready to apply. Once you’ve got your CV ready, you’ll also need to have a cover letter prepared. Although you should write a bespoke cover letter for each job you’re applying for, you can prepare sections so that you can put your letter together efficiently. Through this post, we’ll look at what a CV is, detail what should be included (and what definitely shouldn’t!) before we move onto how to write a cover letter.

We know that there are a number of businesses that are starting to become aware of the potential that TikTok has to offer, but many people that we speak to don’t know the extent to which TikTok could be so valuable in terms of brand awareness and reaching more customers. With that in mind, we’ve put together some of the most impressive TikTok statistics, as well as a bit of information about how to measure your own TikTok statistics for when you decide to get started on the platform.

Creating visual content is essential if you’re going to successfully market a business – whether it is your own, or a business that you’re marketing on behalf of. As the old adage goes, a picture speaks a thousand words, and when we take video into account as a form of visual marketing, there are quite literally millions of words that can be conveyed. While we will be blogging for some time to come, there are so many reasons to use visual content in your marketing efforts, and not least because a load of text can be tedious to get through! Visual assets are essential for keeping page visitors on the page – since 80% of readers purely skim read online content – and of the 20% of people who do read content, they only actually read about 28% of content before leaving the page. Using images, and video on landing pages helps to increase the time spent on the page – but let’s find out more about why you should be using visual marketing.

Mobile marketing was relatively slow to start, compared with how long the technology has been around. However, once marketing teams got their heads around just how much potential there was, it wasn’t surprising that it became a huge part of their strategy. And of course, with a new marketing opportunity comes a whole bunch of statistics to report on! Before we get to examining the statistics, we’ll take a look at what mobile marketing is, what it includes and a brief history of the technology. We’ll touch on some of the challenges of mobile marketing before we get going with the really big numbers (and trust us, there are some absolutely phenomenal ones!)

When it comes to marketing, there are a lot of statistics out there to consider! Although we’ve covered a lot of statistics in some of our posts previously, today we’re having a look at some of the biggest statistics we know in marketing and what they really mean for marketing and advertising professionals. We’ll cover content marketing and social media, email and video marketing, as well as lead generation and some of the most incredible advertising statistics.

The success of YouTube was unexpected for a lot of people, but it is now a household name since Google bought the platform in 2006. Today we’re looking at some of the most astounding statistics from YouTube, but since the platform has such a heavy focus on video, we can’t look at YouTube without looking at the history of moving images, and how TV advertising evolved. With that in mind, we’ll have a quick look at the history of video before we get to the heart of the most impressive YouTube statistics of 2020, before we take a look at some of the alternatives to YouTube video that marketers and viewers need to be aware of, especially social media video content.

B-roll, B roll, B-reel or B reel – in the world of film making, you’ll hear these being thrown around without any real explanation of what they actually mean. What professional film makers are referring to though is pretty simple really; they are the names that videographers and film makers use to refer to additional, supplemental or alternative footage that is shot to be cut into the main video. We can’t talk about why B-roll video footage is so important without talking about the bigger picture – why video is so important to marketers, and why video marketing is so successful, so we’ll start there.

Whether you’re a long-term fan of online shopping or you’ve been pushed towards shopping online due to world events this year, it is impossible to deny how eCommerce has changed the face of retail. The whole world has been moving towards shopping online since the late 1990s and early 2000s, when Amazon was a website that just sold books – rather than almost everything under the sun! Since eCommerce is the biggest thing to happen to retail since the barcode was invented, we thought we’d take a look at some of the statistics that really matter in 2020.

A huge chunk of the world’s population is now using Instagram. There’s no surprise that there are so many huge fans of the platform, since it is pretty versatile, both for private users, marketers and for individuals and businesses that want to use it to increase their presence, or to become an influencer and earn from the platform. We’ll be looking at why Instagram has been such a success, and why you should be using Instagram – if, of course, you’re not already on board!

When you’re eager to help your business earn more through content marketing, but you’re encountering reluctance to give the go ahead with your proposed project, it can be really frustrating. As a marketing professional, you know that with a strong content marketing strategy, your blog posts, videos and podcasts can help to drive massive traffic to your website – which will help to increase customer conversions and in the long term, profits. So why is it so hard to get managers to buy in, and how can we get around this issue? We’ll take a look in this post, as well as looking at some of the ways that we know have definitely worked to get senior managers to buy into content marketing.

When you’re looking to get more traffic to your website, you might be looking for ways to encourage people to click through. If the quality of your content isn’t inspiring those clicks, then you might be looking for ways to get people to just click through anyway. To clickbait or not to clickbait, that is the question!

Whether you’re just starting to develop your content strategy, or you’ve been trying to get on top of your content for ages but haven’t quite cracked what works for your business, then you’ll be looking at ways that you can do so. An editorial calendar is necessary for ensuring ideas and themes don’t get forgotten, and for making sure that your ideas are turned into content that gets published on time, and even for ensuring you pay your writers or designers invoice templates on time. By creating an editorial calendar, you can help your content to achieve your business aims and more, which all add up to increased profits – so it is well worth taking the time to do it properly.

So you’ve decided to start creating content, in order to help boost your business. Maybe your goals are to increase the number of leads for your sales team, maybe you’re looking to amplify brand awareness or maybe you’re looking to help the business get an edge over your competitors by showcasing your expertise. Whatever the reason, just jumping in and creating content without planning is unlikely to create the sort of returns you’re looking for. In this post we’ll be talking about content strategy – what it is, why you should have one, and how to develop one.

We took a look at some of the biggest statistics in content marketing in our recent post, so in this article we’ll be quoting some figures from that post as well as some others. More pertinently though, we’ll be looking at what the research says, and unpick what those statistics, and the research really means for B2B businesses and how their B2B customers can benefit from businesses knowing and applying the research.

If you’re reading a post about posting on Instagram Stories in order to increase your followers, you’ll already be aware of why Instagram can be a great social media channel for your business. You’re already posting on your feed, but are you posting on your Instagram Stories regularly? Before we get started with what Instagram Stories are and give you some ideas for posts, take a look at some of these incredible statistics!

When you’re marketing your business, you want it to be as discoverable as possible. You build your website; you create your social media channels and you’re creating content that gets shared. When you’ve got to that point, is there any more places that you can shout about your business? Well, yes, there is. Creating a Wikipedia page can be another way in which people find your business, and since it is a well-recognised website that people trust – to a certain extent anyway (due to there having been countless changes to pages that were found to be untrue, Wikipedia now has a Vandalism policy!) – it can be well worth your time in getting an article published.