Why B-roll video footage is so valuable for businesses

What is B-roll video footage & why it is so valuable for businesses

B-roll, B roll, B-reel or B reel – in the world of film making, you’ll hear these being thrown around without any real explanation of what they actually mean. What professional film makers are referring to though is pretty simple really; they are the names that videographers and film makers use to refer to additional, supplemental or alternative footage that is shot to be cut into the main video. We can’t talk about why B-roll video footage is so important without talking about the bigger picture – why video is so important to marketers, and why video marketing is so successful, so we’ll start there.

eCommerce statistics

150+ eCommerce statistics and facts for 2022

Whether you’re a long-term fan of online shopping or you’ve been pushed towards shopping online due to world events this year, it is impossible to deny how eCommerce has changed the face of retail. The whole world has been moving towards shopping online since the late 1990s and early 2000s, when Amazon was a website that just sold books – rather than almost everything under the sun! Since eCommerce is the biggest thing to happen to retail since the barcode was invented, we thought we’d take a look at some of the statistics that really matter in 2020.


120+ Instagram stats and facts of 2023

A huge chunk of the world’s population is now using Instagram. There’s no surprise that there are so many huge fans of the platform, since it is pretty versatile, both for private users, marketers and for individuals and businesses that want to use it to increase their presence, or to become an influencer and earn from the platform. We’ll be looking at why Instagram has been such a success, and why you should be using Instagram – if, of course, you’re not already on board!


How to win your battle for content marketing buy-in

When you’re eager to help your business earn more through content marketing, but you’re encountering reluctance to give the go ahead with your proposed project, it can be really frustrating. As a marketing professional, you know that with a strong content marketing strategy, your blog posts, videos and podcasts can help to drive massive traffic to your website – which will help to increase customer conversions and in the long term, profits. So why is it so hard to get managers to buy in, and how can we get around this issue? We’ll take a look in this post, as well as looking at some of the ways that we know have definitely worked to get senior managers to buy into content marketing.


Editorial calendar tips, tools, and templates

Whether you’re just starting to develop your content strategy, or you’ve been trying to get on top of your content for ages but haven’t quite cracked what works for your business, then you’ll be looking at ways that you can do so. An editorial calendar is necessary for ensuring ideas and themes don’t get forgotten, and for making sure that your ideas are turned into content that gets published on time, and even for ensuring you pay your writers or designers invoice templates on time. By creating an editorial calendar, you can help your content to achieve your business aims and more, which all add up to increased profits – so it is well worth taking the time to do it properly.


In-depth guide to developing a content strategy

So you’ve decided to start creating content, in order to help boost your business. Maybe your goals are to increase the number of leads for your sales team, maybe you’re looking to amplify brand awareness or maybe you’re looking to help the business get an edge over your competitors by showcasing your expertise. Whatever the reason, just jumping in and creating content without planning is unlikely to create the sort of returns you’re looking for. In this post we’ll be talking about content strategy – what it is, why you should have one, and how to develop one.


9 B2B content marketing stats that prove it pays to put audience first

We took a look at some of the biggest statistics in content marketing in our recent post, so in this article we’ll be quoting some figures from that post as well as some others. More pertinently though, we’ll be looking at what the research says, and unpick what those statistics, and the research really means for B2B businesses and how their B2B customers can benefit from businesses knowing and applying the research.

instagram story font hacks

10 font hacks for your Instagram Story and more!

fsb— In our last post, we examined some ways in which you can use your Instagram Story to grow your followers. In this post, we’re going to take a look at some of the ways that you can make your Stories look even more impressive for your followers which in turn will make your followers likely to share your content with their followers, increasing your brand reach and awareness.


We often get questions about changing the fonts on Instagram Stories, so we’ve covered that in the first part of our post today. But there are so many other ways you can improve your Story posts that we thought we’d go to town and add a few more tips, tricks, hacks whatever you want to call them so you can really get the most out of your Instagram Stories. With these super simple tips, you can really go town on making your Stories as impressive as you want them, no matter how much talent you have for design.

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35 Instagram Story ideas to get more followers

35 Instagram Story ideas to get more followers

If you’re reading a post about posting on Instagram Stories in order to increase your followers, you’ll already be aware of why Instagram can be a great social media channel for your business. You’re already posting on your feed, but are you posting on your Instagram Stories regularly? Before we get started with what Instagram Stories are and give you some ideas for posts, take a look at some of these incredible statistics!