You’re interested in content marketing – you must be, otherwise you wouldn’t have ended up reading this post. But since you’re reading it, you might not yet have taken the jump and either started creating content, investing in the content strategy for your business. Perhaps you’re thinking about jumping, but you’re yet to be convinced that it truly is as good an investment as people are telling you it is. Whatever the reason you’re reading this post, you’ll find some truly incredible statistics in this post that will help you come to the same conclusion most marketing professionals already know – content marketing will provide you with incredible return on investment, and can boost your sales, and profits exponentially. 

What is content marketing?

We wrote a post about this recently – so if you want to know more of the ins and outs of content marketing, we highly recommend a read of this post. But what it boils down to is that content marketing is simply creating and sharing content – whether it is text-based such as blog content, video or podcast – in order to reach an audience that ultimately converts.

Read More

When you’re busy with the day to day running of your business, you might not have time to think about creating content for your blog and so on, even though you know it is important. And it really is, because your content is essential for interacting with your existing customers, and reaching new potential customers. For most businesses, content marketing is an essential part of their marketing strategy. But what does content marketing really mean though? Lots of people tell us they’re not quite sure what it actually is – but in reality, it’s a lot more simple than people think it is.

Content marketing is simply creating and sharing content – either text-based, or video content – that can help to attract a certain audience, and to keep them interested and engaged, with the aim of encouraging customer action that leads to profit. It’s distinctly different to traditional advertising, because you’re not trying to convince someone to buy a product or service from you – rather, your content marketing is aiming to show them that you’re an expert in your field, and that in turn proves to them that your business is one that they want to engage with.

Read More