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150+ YouTube facts and statistics for 2020

150+ YouTube statistics and facts for 2020

Table of Contents The history of videoThe history of YouTubeTop 10 most viewed YouTube videosDespacito (Luis Fonsi featuring Daddy Yankee) – 6.9 billion viewsBaby Shark Dance (Pinkfong Kids’ Songs & Stories) – 6.48 billion viewsShape of You (Ed Sheeran) – 4.96 billion viewsSee You Again (Wiz Khalifa featuring Charlie Puth) – 4.71 billion viewsMasha and...
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Why B-roll video footage is so valuable for businesses

What is B-roll video footage & why it is so valuable for businesses

B-roll, B roll, B-reel or B reel – in the world of film making, you’ll hear these being thrown around without any real explanation of what they actually mean. What professional film makers are referring to though is pretty simple really; they are the names that videographers and film makers use to refer to additional,...
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eCommerce statistics

150+ eCommerce statistics and facts for 2020

Whether you’re a long-term fan of online shopping or you’ve been pushed towards shopping online due to world events this year, it is impossible to deny how eCommerce has changed the face of retail. The whole world has been moving towards shopping online since the late 1990s and early 2000s, when Amazon was a website...
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120-Instagram-stats-and-facts

120+ Instagram stats and facts of 2020

A huge chunk of the world’s population is now using Instagram. There’s no surprise that there are so many huge fans of the platform, since it is pretty versatile, both for private users, marketers and for individuals and businesses that want to use it to increase their presence, or to become an influencer and earn...
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How-to-win-your-battle-for-content-marketing-buy-in

How to win your battle for content marketing buy-in

When you’re eager to help your business earn more through content marketing, but you’re encountering reluctance to give the go ahead with your proposed project, it can be really frustrating. As a marketing professional, you know that with a strong content marketing strategy, your blog posts, videos and podcasts can help to drive massive traffic...
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CLICKBAIT THE GOOD, THE BAD & THE DOWNRIGHT UGLY

Clickbait content: the good, the bad and the downright ugly

When you’re looking to get more traffic to your website, you might be looking for ways to encourage people to click through. If the quality of your content isn’t inspiring those clicks, then you might be looking for ways to get people to just click through anyway. To clickbait or not to clickbait, that is...
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What-is-an-editorial-calendar

Editorial calendar tips, tools, and templates

Whether you’re just starting to develop your content strategy, or you’ve been trying to get on top of your content for ages but haven’t quite cracked what works for your business, then you’ll be looking at ways that you can do so. An editorial calendar is necessary for ensuring ideas and themes don’t get forgotten,...
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In-depth-guide-to-developing-a-content-strategy

In-depth guide to developing a content strategy

So you’ve decided to start creating content, in order to help boost your business. Maybe your goals are to increase the number of leads for your sales team, maybe you’re looking to amplify brand awareness or maybe you’re looking to help the business get an edge over your competitors by showcasing your expertise. Whatever the...
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9-B2B-content-marketing-stats-that-prove-it-pays-to-put-audience-first

9 B2B content marketing stats that prove it pays to put audience first

Table of Contents The 13 least commonly used blogging tactics are the most effective.The research:What it means for businesses:How the customer benefits:Key insight:61% of B2B marketers are publishing content multiple times a week.The research:What it means for businesses:How the customer benefits:Key insight:Half of all content created by B2B marketers is aimed at potential customers at...
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