Our Blog: In-depth guided marketing & business advice

How-to-win-your-battle-for-content-marketing-buy-in

How to win your battle for content marketing buy-in

When you’re eager to help your business earn more through content marketing, but you’re encountering reluctance to give the go ahead with your proposed project, it can be really frustrating. As a marketing professional, you know that with a strong content marketing strategy, your blog posts, videos and podcasts can help to drive massive traffic...
Read More
CLICKBAIT THE GOOD, THE BAD & THE DOWNRIGHT UGLY

Clickbait content: the good, the bad and the downright ugly

When you’re looking to get more traffic to your website, you might be looking for ways to encourage people to click through. If the quality of your content isn’t inspiring those clicks, then you might be looking for ways to get people to just click through anyway. To clickbait or not to clickbait, that is...
Read More
What-is-an-editorial-calendar

Editorial calendar tips, tools, and templates

Whether you’re just starting to develop your content strategy, or you’ve been trying to get on top of your content for ages but haven’t quite cracked what works for your business, then you’ll be looking at ways that you can do so. An editorial calendar is necessary for ensuring ideas and themes don’t get forgotten,...
Read More
In-depth-guide-to-developing-a-content-strategy

In-depth guide to developing a content strategy

So you’ve decided to start creating content, in order to help boost your business. Maybe your goals are to increase the number of leads for your sales team, maybe you’re looking to amplify brand awareness or maybe you’re looking to help the business get an edge over your competitors by showcasing your expertise. Whatever the...
Read More
9-B2B-content-marketing-stats-that-prove-it-pays-to-put-audience-first

9 B2B content marketing stats that prove it pays to put audience first

We took a look at some of the biggest statistics in content marketing in our recent post, so in this article we’ll be quoting some figures from that post as well as some others. More pertinently though, we’ll be looking at what the research says, and unpick what those statistics, and the research really means...
Read More
instagram story font hacks

10 font hacks for your Instagram Story and more!

In our last post, we examined some ways in which you can use your Instagram Story to grow your followers. In this post, we’re going to take a look at some of the ways that you can make your Stories look even more impressive for your followers – which in turn will make your followers...
Read More
35 Instagram Story ideas to get more followers

35 Instagram Story ideas to get more followers

If you’re reading a post about posting on Instagram Stories in order to increase your followers, you’ll already be aware of why Instagram can be a great social media channel for your business. You’re already posting on your feed, but are you posting on your Instagram Stories regularly? Before we get started with what Instagram...
Read More
How to develop a Wikipedia page (that gets approved!) for content marketing

How to develop a Wikipedia page that gets approved!

When you’re marketing your business, you want it to be as discoverable as possible. You build your website; you create your social media channels and you’re creating content that gets shared. When you’ve got to that point, is there any more places that you can shout about your business? Well, yes, there is. Creating a...
Read More
content marketing statistics

85+ stats to make you want to invest in content marketing

You’re interested in content marketing – you must be, otherwise you wouldn’t have ended up reading this post. But since you’re reading it, you might not yet have taken the jump and either started creating content, investing in the content strategy for your business. Perhaps you’re thinking about jumping, but you’re yet to be convinced...
Read More
1 2 3