Our Blog: In-depth guided marketing & business advice

What-is-an-editorial-calendar

Editorial calendar tips, tools, and templates

Whether you’re just starting to develop your content strategy, or you’ve been trying to get on top of your content for ages but haven’t quite cracked what works for your business, then you’ll be looking at ways that you can do so. An editorial calendar is necessary for ensuring ideas and themes don’t get forgotten,...
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In-depth-guide-to-developing-a-content-strategy

In-depth guide to developing a content strategy

So you’ve decided to start creating content, in order to help boost your business. Maybe your goals are to increase the number of leads for your sales team, maybe you’re looking to amplify brand awareness or maybe you’re looking to help the business get an edge over your competitors by showcasing your expertise. Whatever the...
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9-B2B-content-marketing-stats-that-prove-it-pays-to-put-audience-first

9 B2B content marketing stats that prove it pays to put audience first

Table of Contents The 13 least commonly used blogging tactics are the most effective.The research:What it means for businesses:How the customer benefits:Key insight:61% of B2B marketers are publishing content multiple times a week.The research:What it means for businesses:How the customer benefits:Key insight:Half of all content created by B2B marketers is aimed at potential customers at...
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instagram story font hacks

10 font hacks for your Instagram Story and more!

In our last post, we examined some ways in which you can use your Instagram Story to grow your followers. In this post, we’re going to take a look at some of the ways that you can make your Stories look even more impressive for your followers – which in turn will make your followers...
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35 Instagram Story ideas to get more followers

35 Instagram Story ideas to get more followers

If you’re reading a post about posting on Instagram Stories in order to increase your followers, you’ll already be aware of why Instagram can be a great social media channel for your business. You’re already posting on your feed, but are you posting on your Instagram Stories regularly? Before we get started with what Instagram...
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How to develop a Wikipedia page (that gets approved!) for content marketing

How to develop a Wikipedia page that gets approved!

When you’re marketing your business, you want it to be as discoverable as possible. You build your website; you create your social media channels and you’re creating content that gets shared. When you’ve got to that point, is there any more places that you can shout about your business? Well, yes, there is. Creating a...
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content marketing statistics

85+ stats to make you want to invest in content marketing

You’re interested in content marketing – you must be, otherwise you wouldn’t have ended up reading this post. But since you’re reading it, you might not yet have taken the jump and either started creating content, investing in the content strategy for your business. Perhaps you’re thinking about jumping, but you’re yet to be convinced...
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what-is-content-marketing

What is content marketing?

When you’re busy with the day to day running of your business, you might not have time to think about creating content for your blog and so on, even though you know it is important. And it really is, because your content is essential for interacting with your existing customers, and reaching new potential customers....
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