Category: Content Marketing

In-depth guide to developing a content strategy

So you’ve decided to start creating content, in order to help boost your business. Maybe your goals are to increase the number of leads for your sales team, maybe you’re looking to amplify brand awareness or maybe you’re looking to help the business get an edge over your competitors by showcasing your expertise. Whatever the reason, just jumping in and creating content without planning is unlikely to create the sort of returns you’re looking for. In this post we’ll be talking about content strategy – what it is, why you should have one, and how to develop one.
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9 B2B content marketing stats that prove it pays to put audience first

We took a look at some of the biggest statistics in content marketing in our recent post, so in this article we’ll be quoting some figures from that post as well as some others. More pertinently though, we’ll be looking at what the research says, and unpick what those statistics, and the research really means for B2B businesses and how their B2B customers can benefit from businesses knowing and applying the research.
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10 font hacks for your Instagram Story and more!

In our last post, we examined some ways in which you can use your Instagram Story to grow your followers. In this post, we’re going to take a look at some of the ways that you can make your Stories look even more impressive for your followers – which in turn will make your followers likely to share your content with their followers, increasing your brand reach and awareness.


We often get questions about changing the fonts on Instagram Stories, so we’ve covered that in the first part of our post today. But there are so many other ways you can improve your Story posts that we thought we’d go to town and add a few more tips, tricks, hacks – whatever you want to call them – so you can really get the most out of your Instagram Stories. With these super simple tips, you can really go town on making your Stories as impressive as you want them, no matter how much talent you have for design.

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35 Instagram Story ideas to get more followers

If you’re reading a post about posting on Instagram Stories in order to increase your followers, you’ll already be aware of why Instagram can be a great social media channel for your business. You’re already posting on your feed, but are you posting on your Instagram Stories regularly? Before we get started with what Instagram Stories are and give you some ideas for posts, take a look at some of these incredible statistics!


Instagram Stories statistics

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How to develop a Wikipedia page that gets approved!

When you’re marketing your business, you want it to be as discoverable as possible. You build your website; you create your social media channels and you’re creating content that gets shared. When you’ve got to that point, is there any more places that you can shout about your business? Well, yes, there is. Creating a Wikipedia page can be another way in which people find your business, and since it is a well-recognised website that people trust – to a certain extent anyway (due to there having been countless changes to pages that were found to be untrue, Wikipedia now has a Vandalism policy!) – it can be well worth your time in getting an article published.

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85+ stats to make you want to invest in content marketing

You’re interested in content marketing – you must be, otherwise you wouldn’t have ended up reading this post. But since you’re reading it, you might not yet have taken the jump and either started creating content, investing in the content strategy for your business. Perhaps you’re thinking about jumping, but you’re yet to be convinced that it truly is as good an investment as people are telling you it is. Whatever the reason you’re reading this post, you’ll find some truly incredible statistics in this post that will help you come to the same conclusion most marketing professionals already know – content marketing will provide you with incredible return on investment, and can boost your sales, and profits exponentially.


What is content marketing?

We wrote a post about this recently – so if you want to know more of the ins and outs of content marketing, we highly recommend a read of this post. But what it boils down to is that content marketing is simply creating and sharing content – whether it is text-based such as blog content, video or podcast – in order to reach an audience that ultimately converts.

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What is content marketing?

When you’re busy with the day to day running of your business, you might not have time to think about creating content for your blog and so on, even though you know it is important. And it really is, because your content is essential for interacting with your existing customers, and reaching new potential customers. For most businesses, content marketing is an essential part of their marketing strategy. But what does content marketing really mean though? Lots of people tell us they’re not quite sure what it actually is – but in reality, it’s a lot more simple than people think it is.

Content marketing is simply creating and sharing content – either text-based, or video content – that can help to attract a certain audience, and to keep them interested and engaged, with the aim of encouraging customer action that leads to profit. It’s distinctly different to traditional advertising, because you’re not trying to convince someone to buy a product or service from you – rather, your content marketing is aiming to show them that you’re an expert in your field, and that in turn proves to them that your business is one that they want to engage with.  

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