Even since Google updated its algorithm in December of 2020, the importance of E-A-T has become strikingly clear. You might know that Google’s core update ranks you based on the quality of the content of your website. But did you know that Google hires contractors in different localities to test the quality of search results?...Read More

We know that there are a huge number of businesses that either don’t blog, or start blogging and then abandon their blogging efforts when times get busy. And we get it – we’ve been there ourselves on more than one occasion. But a consistent blogging strategy can have huge benefits for companies, so it is...Read More

One of the longest established social media networks, launching the year after Facebook, YouTube and Reddit, Twitter has continued to be an essential platform for individuals and businesses that want to build their brand. While Twitter hasn’t gained quite so many users as some of the other social media platforms, we definitely see it as...Read More

When it is time to start looking for a job, the first thing you’ll need to get sorted is your CV, so that when you find the job of your dreams (or at least, one that will get you on the path to your dream job!) you’re ready to apply. Once you’ve got your CV...Read More

We know that there are a number of businesses that are starting to become aware of the potential that TikTok has to offer, but many people that we speak to don’t know the extent to which TikTok could be so valuable in terms of brand awareness and reaching more customers. With that in mind, we’ve...Read More

Creating visual content is essential if you’re going to successfully market a business – whether it is your own, or a business that you’re marketing on behalf of. As the old adage goes, a picture speaks a thousand words, and when we take video into account as a form of visual marketing, there are quite...Read More

Mobile marketing was relatively slow to start, compared with how long the technology has been around. However, once marketing teams got their heads around just how much potential there was, it wasn’t surprising that it became a huge part of their strategy. And of course, with a new marketing opportunity comes a whole bunch of...Read More

When it comes to marketing, there are a lot of statistics out there to consider! Although we’ve covered a lot of statistics in some of our posts previously, today we’re having a look at some of the biggest statistics we know in marketing and what they really mean for marketing and advertising professionals. We’ll cover...Read More

The success of YouTube was unexpected for a lot of people, but it is now a household name since Google bought the platform in 2006. Today we’re looking at some of the most astounding statistics from YouTube, but since the platform has such a heavy focus on video, we can’t look at YouTube without looking...Read More

B-roll, B roll, B-reel or B reel – in the world of film making, you’ll hear these being thrown around without any real explanation of what they actually mean. What professional film makers are referring to though is pretty simple really; they are the names that videographers and film makers use to refer to additional,...Read More