We are proud to provide a professional content writing service. Content writing is one of the most important yet challenging factors for businesses in any industry – and the difference between passable content and quality content can be the major deciding factor in whether someone decides to work with you or not. Words are an immensely powerful tool, and can make or break how visible your website is.
Our expertise and insight enables us to help you to provide content that inspires your audience. We can help you to put together a cohesive range of content that is sure to inspire your audience and encourage them to come back in the future. Good quality content can go a long way to making sure your business not only stands out but showcases your expertise and authority.
One of the most challenging parts of running a business today is the ability to convince your audience to choose your business over the competition. With so many competitors out there, you really need to stand out to succeed. Contact the team at The Marketing Helpline today, and we will show you what our content writing services can do for your business. With our industry insights and knowledge of quality content writing, we’ll make sure you are seen and heard!
Content writing: making every word count
One thing that we feel very strict about when it comes to content writing today is the importance of making every word count. Statistics suggest that the average web reader might only read anything from 20-28% of what is on the page. So, you need to make every word count!
To do that, we look to develop a clear strategy for every piece of content we write. Before we put any words to page, we ask the following questions:
- What kind of people are you trying to capture as your target audience? Who suits you most?
- Where do they come from? Are they likely to be native English speakers?
- Does the language have to be adjusted to suit the audience, if that is the case?
- How experienced is your target audience? Are they likely to enjoy industry jargon, or dislike it?
- What kind of problems are they facing? And how can we best emphasise with their needs?
- Why do they need your business- and how can we sell your expertise to them?
When writing, we aim to use the tone of your business, while providing informative, useful detail that provide value, so that every word we write has a positive impact on the audience it’s intended for. The result is content that stands out from the crowd and delivers a beneficial message, to helps build and convert customers.
Invest in content to boost your business visibility today
Content writing gives you an opportunity to make a powerful impact on your audience. Good quality content allows you to achieve the following things:
- Make clear who your audience is, and who your business is best suited to serving.
- Showcases your authority and expertise in the industry you operate in.
- Builds a catalogue of useful articles that provide information that suits your customers.
- Details the process of what your business does, and encourages people to use you in the future.
- Deliver useful, actionable information and solutions that can help your customer.
We love writing technical content and award entry content too
Our service can provide what you need your content to deliver. By helping you to develop informative articles that answer questions and provide solutions, we’ll showcase everything that you bring to the table for your target audience, and for search engines – meaning you’ll be nearer the top of those search results. Over time, this will help you to build a consistent return customer base who knows that you can solve the problems that they face time and time again.
To start building business from successful content writing without the effort, get in touch today.