When in the midst of running a business, your foremost focus should be on bringing in consistent clientele. This means making smart commitments to yourself and your business and investing in building the right foundations. At The Marketing Helpline, we offer a wide range of search engine optimisation (SEO) services that can pair up with everything you were looking for. Indeed, if you would like to start building a more consistent and coherent approach to business then you could benefit from our EAT SEO services.
What do we mean by EAT? It stands for Expertise Authoritativeness and Trustworthiness. As you know yourself as a consumer, you want to buy from businesses that can point to all of the above. If you would like to make progress towards that, then it requires a very specific approach. Thankfully, at The Marketing Helpline, we are experts in making sure that your business can focus on these three key attributes!
This matters a great deal to us, and it can be just what you are looking for when you want to build a business that has a greater chance of success. With so much competition today, being able to point to your expertise and your authority, as well as the reputation of trustworthiness, can be the secret to securing sales.
And with our help, you can make sure that your business can rise up the search engine rankings whilst representing and espousing these philosophies. Contact us today to see what we can do for your business through our EAT SEO services!
Why does expertise matter?
People today only want to hire people who they believe are genuine experts in their field. And it makes sense; we’ve all been the victims of a faux-expert at one time. Instead, you want to buy into a business and use their products/services when you can prove they are safe to work with.
Expertise matters, then, because you have to show your customers that they can believe in your ability to offer a meaningful solution. If you are in any way trying to portray yourself as an expert, we can help to make sure it helps your search engine position.
What about authoritativeness?
Today, people want to turn to a business that they can see as a genuine authority on the subject. This can mean utilising the right kind of sources and references, or it can revolve around ensuring you showcase your understanding of the topic at a more advanced level.
By creating value-driven content that shows you understand both the problem and the solution, you can ensure that you are able to display a sense of authority and know-how that simply was not possible otherwise. The benefit? Improved SEO ranking through being seen as a genuine authority.
This should be self-explanatory; nobody will buy from a business that seems shady or otherwise untrustworthy. With that in mind, our EAT SEO services look to build a focus on making sure your business can be seen as trustworthy.
Whether it is showcasing that you take every precaution with sensitive details or you can show testimonies from previously happy customers that back up your claims, it does not matter. With our help, you can make sure that your business is seen as genuinely trustworthy and someone who can really help them out.
Why do EAT SEO services help my business to grow?
At The Marketing Helpline, we get asked this all the time – why are our EAT SEO services such a key part of your business?
Put simply, the trio of adjectives require us to really build a strong structure for your business. It means laying the key foundations to ensuring that Google can see you are a worthwhile website to rank higher. Google will see your website as more valuable because those who visit will leave with an action taken, such as bookmarking your website, sharing it on social media, subscribing to a channel, and/or ordering a product/service.
These interactions go a long way to ensuring that the search engines know you are useful, relevant to the discussion, and beneficial in the long-term.
Think about our EAT SEO services as laying the foundations to making your business as attractive as it possibly could be to the audience you have in mind. Success comes in many forms, but our EAT approach ensures your business is seen in the best possible light.
With more active users and more positive user experiences, you are sure to see a boost in your search engine ranking placement. So, if you are serious about building your business as an authority in your field, contact us today to discuss our EAT SEO services.