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When it comes to website development, you might wonder why your website isn’t ranking as intended. You might have put in all the effort you could to create a quality piece of content. It might be using smart links throughout, it might have all the formatting and styling it needs. The people who do find the content are positive. So, what is the problem? Part of it could be down to your meta tags.
And with our meta tag analyser, you can find out for certain if this is the problem. This is a very easy to use tool and provides you with some useful foundational details on your meta tag usage so far. With our analyser, then, you simply put in the URL that you wish to find out more about.
You will then be given a useful range of details, including:
· The Meta Title of your page, which should be between 10-70 characters.
· The Meta Description of your page, which should explain the website in 160-320 characters.
· The Meta Keywords which are picked up to help the search engines understand the purpose.
· The Site Name
· The Author of the website
These details are very useful for helping you to find out what tags you are using, and if your Title and Description are accurately written. At the same time, it will help you to determine the accuracy of the meta tags being used for your website; do the keywords line up with the topic properly?
What are meta tags?
Mets tags are terms used by the search engine crawlers/robots to help determine what your website/page is talking about. The meta tags often play a significant role in helping the website to stand out to the right audience. When understood properly by the search engine systems, this will mean that your website is shown to the right audience. When the wrong tags are used, though, it will lead to high bounce rates.
Why? Because your website is being shown to an audience that it was note intended for. This will lead to the audience who do see it clicking through, realising they are not interested/have been mistaken, and exiting. This will hurt your website, ensuring that it is shown to be irrelevant to the topic in the eyes of the users of the website. So, your meta tags need to be accurate if you wish to promote your website to the top of the search engine.
With that in mind, we highly recommend that you look to analyse your meta tags. The sooner you find out if there are issues, the sooner you can do something about the problems at hand. And should you need any help, you are welcome to contact our team for support and information.
By using meta tags, though, you make a very well-informed choice with regards to long-term search engine optimisation (SEO). Though many website developers might underestimate how important they are, you should not make that mistake. A popular website becomes more visible purely because its meta tags line up with the website’s audience.
So, the more work that you can do to make sure your meta tags are correct and line-up correctly, the more beneficially treated your website will be by the audience it receives and the crawlers analysing.
Why do I need to analyse meta tags?
The main reason to analyse your meta tags is to find out if they are correct for your audience. We cannot stress enough at The Marketing Helpline how important we feel meta tag analytics are. They play such a massive role in helping your content to be read by people who are going to be intrigued. This leads to more people using your website, signing up to it with an account, buying items, subscribing to lists, and recommending the website to others.
This creates a virtuous cycle, all because your meta tags have been analysed in a way that makes a huge amount of sense. You need to analyse the tags, though, because you need verified proof that the tags are good enough from an operational perspective.
By this, we mean that you need to know that they tell the search engines the correct information. The wrong tags will make the search engines direct incorrect people to your website, meaning they will leave and thus harm your opportunity to build relevance. You want to avoid such a stressful situation if you can, as it will waste time and resources trying to repair the damage.
If you wish to find out how good your meta tags are, then, you should absolutely look to use our meta tag analyser. It will give you a good idea of where you might be going wrong so that you can then make choices to help improve metrics long-term. The sooner you understand the issues that might be holding your website back, the sooner you can make changes to address the issue.