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When running a website, many factors come into mind when evaluating website performance. One of the most important factors, though, is page speed. Naturally, you want a website that loads as quickly as possible on a good internet connection. While you can do nothing about someone with slow internet, you can make sure that the average connection is able to connect with a click of the fingers. After all, you know yourself how annoying a slow website can be!
If you want to make sure that you don’t lose customers over their lack of patience in the loading process, you should use a page speed checker. This simple, easy to use system will help you to make the right choice that you need to quickly and easily check out the page speed without delay. Simply enter in the URL that you want to have checker, and our page speed checker will get to work on checking out the speed.
Then, you can evaluate if the speed is good enough or not. You can then get to work on finding a solution to any issues that might crop up, ensuring that you can quickly turn around the stress and frustration of a website that is not performing correctly.
What is page speed?
Page speed is, as the name suggests, the literal speed of your website loading. Given that most of us are using secure and fast internet connections today, we expect pages to load pretty quickly. That’s why you should absolutely look to understand page speed as closely as is possible. The better the page speed that you can develop, the faster your website is going to load.
And the sooner your website loads, the more likely it is that someone will stick on-site to see what you have to offer!
There is an important distinction to be had here when it comes to page speed. The speed of a website might differ from connection to connection, but an average internet speed will be used to evaluate. While you cannot say for sure what the page speed of a particular page will be on every device, nor can you do anything about someone with a tardy internet connection, you can make sure that your website is loading swiftly and smoothly for every other person.
That’s why you should focus on page speed when evaluating your website.
Why does page speed matter?
Put simply, people will stop coming to your website if it loads poorly. If you click on a link and it takes more than a few seconds to begin loading, you’ll move to the next link down. Even if a page is opened and it takes more than 3-5 seconds for the page to start appearing, you might hit ‘Back’ and go to the next option. It’s simply the way it works; people look at a website and want to know if the page can live up to their needs. And they want to know now!
So, you need a website with consistent page speeds. You need a site that can open up quickly for most users, making sure they can look around your website and analyse everything that you have to offer. With that in mind, you should look to do more to try and better understand page speed. Page speeds are a hard thing to master, but it is something that you definitely need to try and get down to a T.
The faster your pages are, the more likely people are to stick around. Keep that in mind in any future analysis!
How do I improve page speed?
After running our page speed checker, you might not be happy with the results. If that is the case, then you might wish to do something about said results. The best thing that you can do, we think, is to have your web developer look over the code. Many issues will stem from poor and/or incorrect coding. It might also stem from having large, uncompressed images and other media on the page.
Whatever the reason, though, you should look to try and improve page speed as best you can by using a platform like our page speed checker. You can then find out the speed issues (if they exist) and work with your team on finding a solution. Before you can do anything, though, it does pay to work out if the problem even exists. Don’t denounce your website as slow and outdated just yet; take a look at our solutions today, and you should find it much easier to come up with a solution that helps you to get a faster website.
Want some advice on where to go about making changes? Then contact us today and we can discuss what our team at The Marketing Helpline can do for you.