The search engine algorithm of Google weighs the number and quality of backlinks that a website has. These backlinks can be either natural or unnatural, and knowing how to detect them is vital. Unnatural links are often created by scammers who have no qualms about spamming their link to a site with automated tools like article spinning software. These links can be identified in several ways such as:
1. The link is the only text on the page
2. The target URL is not relevant when compared to the anchor text
3. The page contains keywords for which the page does not offer any information.
What are the consequences of having an unnatural link in a website?
Social media sites have become a big part of our social lives and now more than ever people want to be able to share their thoughts, ideas and experiences with other people.
But even though social media has made it easier for people to connect with one another, it’s not always the best way to do so. People like to know who they’re talking to and what they’re talking about. And when there are unnatural links in a website, people can easily misunderstand their conversation partner’s intentions or obtain confidential information.
So what are the consequences of having an unnatural link on your website? That depends on how intentional you choose to be when designing your website and how extensive you get into the design process. You could create a completely natural site that doesn’t have any unnatural links-but doing so is likely going to negatively affect your business because visitors will likely click those links because they think they’re clicking on something else.
How can a website owner know if they have an unnatural link in their website?
If you’ve ever had the unfortunate experience of seeing an unnatural link on your website, you know it can be extremely frustrating.
The reason why you may have seen an unnatural link is because your company has a lot of social media followers. That’s great, but it means that people won’t see any content from your brand when they search for your business online.
To avoid this, ensure that all links on your website are natural and relevant to what you’re selling. If a particular link provides no benefit to your business or its customers, make sure to remove it from the page.
Last Updated on December 26, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.