160+ mobile marketing statistics to know in 2022

Mobile marketing was relatively slow to start, compared with how long the technology has been around. However, once marketing teams got their heads around just how much potential there was, it wasn’t surprising that it became a huge part of their strategy. And of course, with a new marketing opportunity comes a whole bunch of statistics to report on! Before we get to examining the statistics, we’ll take a look at what mobile marketing is, what it includes and a brief history of the technology. We’ll touch on some of the challenges of mobile marketing before we get going with the really big numbers (and trust us, there are some absolutely phenomenal ones!)