The Marketing Helpline is a team of marketing professionals and SEO specialists, and we’re ready to help your business. Our team has links with the Oxfordshire area, and we understand the challenges that you face.
Home to the oldest – and arguably, the most prestigious – university in the English-speaking word, Oxford is synonymous with the quest for knowledge. It isn’t just the dreaming spires, caps, and gowns that draws people to Oxford though. Car production has been in the area since 1910, with Morris Motors, British Leyland, Austin, Rover and Mini all calling Oxford home. Publishers, science, and technology companies have all been in the area too, meaning that for businesses in Oxford, a website that performs to the highest levels is essential.
These are just three of the statistics that explain why we focus on optimising your website for Google, and ensuring that when your customers search for a business like yours, or the keywords you’re targeting, they end up coming to you.
Many businesses assume that once they’ve got a website that looks great, that’s the end of the project. But when you’re in a competitive area like Oxford, the work must continue, with great keyword analysis, high quality content and growing your backlink profile. We can help you to stay on top of those essential tasks, so your website continues to draw the customers you need.
Google update their algorithm daily, with bigger, core updates released a few times a year. With so many changes, keeping on top of what has changed and ensuring your website continues to perform really is a full time job. If you don’t have the resources, we can help keep you up to date.
Whether your business need a complete SEO service to support you, or you just need help with one aspect, we’re here to help – and we’ll provide the results that really deliver. Our first priority when you contact us is that we really understand what you need, and how your business works best, so that we can offer you the right services, at a price that makes sense – with absolutely no unnecessary extras hidden in technical jargon.
SEO is such a complicated field, because there are so many aspects that can impact on where your website appears when customers search for a business like yours. We offer many services, but these are the things we help our clients with most often:
If you’re happy creating your own content, but you’re still not seeing an increase in your website’s performance, then it could be that the keywords that you’re using aren’t quite the right ones. Our team can assess the content that you’ve already got, and identify the best keywords to target, and how to use them throughout your website.
One of the ways search engines determine your website’s authority is through the number of websites that link to it. Getting links from other websites is tricky – especially if you’re new to SEO, or you haven’t done link building before. We’ll be able to create a plan for you, and work to get your website as high up the search results as is feasible.
When customers search for your business – or the type of service you offer – they’re going to see your Google business listing before they decide whether to click through to your website. Our experts can help ensure that what customers see first gives a great impression, and encourages them to click through.
There are many considerations when it comes to content for SEO, and ensuring your content is optimised can be a time drain. We can ensure that your pages are configured correctly, and keep your website near the top of the search engine results.
Google Search Central and Google Analytics are both outstanding tools to help you understand how your website is performing, but cutting through to what you actually need is a challenge. If you need data from Google tools, we can show you how to do that efficiently, as well as understanding what is working well, and where you can make improvements.
High quality content is one of the most important investments you can make in your business. Not only does it increase trust with new customers by proving that you really are specialists with in-depth knowledge, but search engines take your content marketing into account too. Many businesses can’t dedicate the necessary resources to writing content, even though it is important – which is why outsourcing to us makes sense.
Reaching local customers requires a different approach than general SEO – as if there isn’t enough to think about already. If ensuring you reach local customers is high on your agenda, we can help you achieve your goals.