Table of Contents
If you’re looking to find a specific keyword in your content, you need to use exact match keywords. These are the words that are exactly matched by a search engine, so you can get the results you expect. However, there are a few things to consider before using exact match keywords.
First, make sure that the terms you select are relevant to your content. Are they terms that your readers will actually be searching for? If not, you might want to explore other keyword options.
Second, make sure that the terms you select are high quality. Not all keywords are created equal and may not be as accurate or useful as those provided by our search engines.
Finally, make sure that you’re providing a good return on investment for your money. These keywords should be used sparingly and only in cases where they’re truly relevant and high quality.
Why are they important?
It’s all too easy to forget that you have to actually use the exact keywords your customers are searching for. Otherwise, they might not find what they’re looking for.
For example, if you want to target a specific audience of African-American men between 23-35 years old who are single and make at least $35,000 a year, you can set on your website or in an ad campaign exactly what that audience is looking for.
If you don’t do this, you’ll probably wind up missing out on some of your best prospects because they didn’t specifically mention the type of product or service you serve.
To ensure that your ads are serving the right people at the right time, it’s extremely important to use exact match keywords in your marketing campaigns. It will help ensure that people see exactly what they need when they need it – which means more conversions and higher sales.
How do I use them?
Using Exact Match Keywords is a powerful way to reach people with your digital marketing efforts. The most common type of keyword is the exact match.
An exact match keyword is a term that means exactly what you want it to mean. They are generally used on paid search and influencer search engines, so you can use them to target only the people who specifically have that term in their search terms.
For example, if you’re looking for a career consultant, an exact match keyword like “consultant” would be more valuable than “career counselor.” So instead of typing out the full phrase, you could enter “career consultant” into Google Searches and get the results you were looking for:
Here’s an example of what an exact match keywords looks like in Google Search:
In this case, it gives us enough information about our target audience to be able to create highly relevant ads for them.
How do I create them?
One of the tips we’re going to focus on today is how to create exact match keywords that are relevant to your business.
This means you need to choose words that have an exact match in relation to your business. For example, if you wanted to promote a travel agency, you would want to use “travel agency” as a keyword. You wouldn’t want someone who searches for “travel agency” or even “travel agencies” to see your ad.
Using exact match keywords ensures that only people who are interested in your products and services will view your ads. It’s also a great way for you to more effectively reach your ideal audience because it’s much easier for them to find what they’re looking for without having cumbersome keyword research tools like Google AdWords or Bing Ads.
What are the benefits of using Exact Match Keywords?
Targeting your audience with Exact Match Keywords is just the first benefit of digital marketing.
Exact Match Keywords is one of the most important aspects in SEO because it allows you to target potential customers in ways that are not possible in traditional marketing.
The way Exact Match Keywords work is that when someone searches for a keyword, your website will show up among the results. This helps drive traffic to your site and makes you more visible online.
If you want to use Exact Match Keywords, make sure they are relevant to what you’re trying to sell. If you sell women’s clothing, using “women’s clothing” as an Exact Match Keyword would be successful.
However, if you sell furniture, it would be difficult to find success with that exact same keyword because it doesn’t match what your business is about.
To improve SEO and increase visibility with Exact Match keywords, write content with these words in mind or include them in URLs *for example* www.example-shoes-online.com/womens-sandals/.
What are the drawbacks of using Exact Match Keywords?
Keywords are an important part of good SEO. A study from Search Engine Journal found that 64 percent of people who search online use a keyword, and that they’re most likely looking for a “quick answer to a question.”
However, you don’t want to rely on one keyword to drive traffic to your website. This is called using an ‘exact match’ keyword strategy.
Exact match keywords (EMK) such as “wedding dresses” or “business suits” are useful if you only offer one product or service and the customer wants it specifically. For example, if you’re a bridal dress designer with just one style of wedding dress, then EMK is perfect.
But if your business offers multiple products and services, then this is not the best way to go about it. You want customers to find you when they’re looking for anything so it’s important to have general keywords in place as well. General keywords will generate more clicks than EMKs because they’ll show up in result pages with other related products and services as well as any ads related to those terms on Google’s display network.
Last Updated on December 23, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.