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Keywords are the words and phrases that you use to describe your content. They help search engines like Google and Bing find your content. Keywords also make it easier for people to find your content when they type in certain words or phrases.
We recommend including keywords every three to four sentences on average, but this depends on the length of your blog post. Keep in mind that too many keywords will look spammy. It is best to use less than five keywords per paragraph, with no more than ten per blog post. Search engines will penalize you if they think you are trying to manipulate the rankings of your blog post by stuffing it with keywords.
If you are not sure where to start, keyword research can be done by using tools such as Google’s AdWords tool or Ubersuggest.
How do you find keywords to use in your blog post?
First, you start brainstorming keywords relevant to your blog post. Things like “blogging,” “how to write a blog post,” and “content marketing” are all good keywords to brainstorm with. Second, you should take those keywords and research them on Google Trends to see which search terms are trending in the United States right now. This will give you more insight into what people in America are searching for when they are looking for these keywords.
Third, you can use a keyword tool like KeywordTool.io to find keyword suggestions that would be relevant to your blog post topics. You can even filter by competition level to make sure the most competitive phrases are included in your keyword list.
Finally, try using Google Autocomplete (keywords people type into Google) for ideas of what people might be searching for when they type a specific word or phrase.
What is the best keyword research tool to use?
Keyword research can be tedious, and it’s easy to make mistakes. Let’s take a look at some tools that can help you find great keywords for your blog posts.
Google Adwords Keyword Tool
This tool, from Google, allows you to find keyword suggestions based on general interest in your subject. You enter your search term and then the results show the data gathered from that query. You can also use this tool to gauge how many times a keyword is searched for each month.
SEMrush Keyword Tool
SEMrush is a paid tool that provides a lot of information about keywords and their search volume. You’ll get keyword suggestions sorted by industry, competitors’ keywords, monthly searches, and so much more! The SEMrush tool allows you to export the data directly into Excel so you can create custom reports that are tailored to your needs.
Wordstream Keyword Tool
Wordstream has a free version of their keyword research tool as well as an advanced option that gives you access to niche-specific keyword ideas. They give you keyword suggestions based on what phrases people are searching for most as well as suggestions for related terms if you’re looking for broad keyword ideas.
What are the benefits of using keywords in your posts?
The benefits of using keywords in your posts can vary. However, the most obvious benefit is that you will create a piece that’s easier for people to find. As a result, people can more easily find what they’re looking for on your blog and know that they’re getting the content they want.
Some other benefits of using keywords in your blog post include:
You’ll increase your organic traffic
Your blog post will be more visible on search engine results pages (SERPs)
You’ll generate more conversions than you normally would if you don’t use keywords
As a result, it makes sense to focus on utilizing those benefits by including them in all of your blog posts.
How do you include keywords in your posts without being too spammy?
Finding a keyword that your audience is interested in and adding it to your blog post is an easy process.
It’s important to keep the keywords relevant to what you’re writing about so that you don’t come across as spammy.
If you do find something relevant, make sure that you use it at least twice in your post.
Incorporating keywords will bring traffic and engagement to your blog, which are both valuable assets for any blog.
Last Updated on December 23, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.