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SEO (search engine optimization) is the process of optimizing a website or webpage to rank higher in search engines such as Google. It is widely used by companies, bloggers and marketers to increase traffic, leads, sales and revenue. There are many benefits of mobile SEO which include increased organic traffic, customers who are on the go and are willing to engage with content, customer loyalty and brand awareness. In order to make the most out of your mobile SEO strategy, follow these simple steps.
How can I create a mobile-friendly site?
There are a few steps you can take to create a mobile-friendly site.
First, consider the features that make your site easy to use on a mobile device. These features include responsive design, which ensures that the layout of your website looks good when viewed through small screens. You also want to make sure that you offer multiple ways of interacting with your site on mobile devices.
For example, if you’re selling hardware, you may want to consider offering product reviews or customer testimonials so people can see what other people are saying about the product they want to buy. And if you’re selling clothing, it might be helpful for your customer to be able to read reviews from other buyers before purchasing their item.
If these steps seem overwhelming, don’t worry! There are plenty of resources online about how to build a mobile-friendly site for your business. There’s even an app called Mobile Web Optimizer that will help you find out how well your site is optimized for mobile devices and how it compares with other sites in its category.
Which factors should I consider when ranking on Google for local businesses?
When considering how to create a mobile-friendly site, it’s important to think about what factors you should rank for in your local area.
For instance, if you’re looking for a site that ranks highly for “construction companies,” the best thing you can do is list the types of services you offer. If your company offers general construction work, then you might want to consider sites like Google Maps and Yelp. On the other hand, if your company specializes in building additions and remodeling houses, then you would be better off ranking high on sites like Angie’s List or Houzz.
Another consideration is how much content should be provided on your website. If you’ve only got one page (not including contact information), then this may not make sense for your business. While it’s good to include some information about yourself or your services, you should also create additional pages that are more in-depth when it comes to explaining what specific services or products you offer.
If there are no clear factors that work well for your business, then it’s best to focus on creating a mobile-friendly website with valuable content rather than focusing solely on SEO practices that won’t provide any value such as keyword optimization and duplicate content.
How are search engine rankings for my website are determined?
One key part of SEO is making your website or blog mobile-friendly. If you’re looking for a way to achieve this, you might want to consider using a responsive theme in order to make your site responsive on any device.
Responsive themes are prebuilt layouts with specific viewport sizes that allow the content on your website to be viewed properly on any device. This will enable people using mobile devices to see the content in a way that is optimized for their device, letting them access it faster and more easily.
A responsive theme also allows you to use design elements like images and video that would normally only work well on desktop or laptop computers.
If you’re not sure which type of theme is best for you, check out our blog post, 10 Responsive Themes To Help You Design A Mobile-Friendly Site.
What are the top 5 factors that Google uses to rank websites?
One of the most important things to consider when creating a mobile-friendly website is what will make it easy for your visitors to use your site on their phone.
Different factors can make a site easier or harder to use on a mobile device, but these are the top five factors that Google uses to rank websites:
– Has the site been optimized for mobile devices
– Does the site load quickly
– Is any content difficult to view because it’s too small?
– Does the site have a responsive design?
– Does the site have an app so you can access it offline?
What are some ways to rank higher on Google for my business?
With the increasing use of mobile devices, it’s important that your business website is mobile-friendly.
A blog post by Search Engine Journal which discusses ways to increase your ranking on Google for mobile signals the importance of mobile-friendliness in SEO.
If your business is only using a desktop computer, you’ll miss out on opportunities to rank higher on Google for searches made from the device. Fortunately, there are steps you can take to ensure that your site is accessible for all users.
To learn about some of those steps and how creating a mobile-friendly site will help boost your ranking, read this post by Search Engine Journal.
Last Updated on January 16, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.