Irrational human behaviors are those that are not rational or logical. They are the actions that don’t follow the logic of our minds, but they are still powerful enough to sway our decisions. Here’s a list of the most common irrational human behaviors.
1) Recency bias is when an event that recently occurred will be given more weight than an event with similar consequences that happened in the past. For example, if you have two jobs offers on your hands and one job offer is for a company you really liked at first but now you’re not sure about, while the other job offer is coming from a company you know nothing about, most people will choose based on which company has happened more recently.
2) Confirmation bias is when we look for information to confirm what we already believe to be true.
3) Bandwagoning is where people follow trends without taking into consideration whether it aligns with their values or beliefs. It’s often seen in social media trends, where people.
How can I leverage irrational human behaviors to improve web marketing?
One of the most valuable ways to drive traffic to your website is through content.
In fact, between 2011 and 2015, search engine optimization (SEO) searches for “content” grew by an incredible 15 percent. It’s a simple fact: People are looking for information. They want to find something that will help them solve a problem or do something new.
The key is to get people using these searches on a regular basis. By providing relevant and engaging content, you can increase traffic by more than 30 percent!
What should I do if the human behavior I need to leverage is not on this list?
In the past, I’ve said that people are irrational, but this was a general statement. In reality, in order to effectively leverage human behavior, you need to know what you’re looking for and then use that knowledge to make predictions about someone’s behavior.
It can be scary to make predictions about something as complex as human behavior. However, it turns out that if you have a general understanding of human psychology and how it works, you can use those predictive models in your marketing efforts.
There’s no need to spend all day studying why people do the things they do. Instead, learn principles of persuasion and apply them to create your own customer-centric marketing campaigns that take into account human psychology as well as search engine optimization (SEO) and link building tactics like internal linking.
How can I identify other irrational behaviors?
You can’t ignore the power of people’s irrational behaviors. In fact, we’ve discovered that human behavior is up to 10 times more powerful than you might think.
Your business can make a big impact in the right markets if you have the right audience to target with your marketing efforts.
The challenge? To identify which market will be most profitable for your business, you need to understand what’s happening in that market and what is driving it. It’s not enough to know that people are buying iPads – you have to know why they’re buying them and who they’ll buy them from. People don’t just change their minds because they’re presented with a new product or service; they also change their minds because of factors outside of your control.
For example, others might tell them about an iPad-friendly grocery store that sells food products at reduced prices than those at the local market. These factors may include:
1) The price of other similar goods available for sale at the supermarket;
2) The price of items currently featured in the store’s ads; or
3) The price of a particular product on sale due to promotions.
Last Updated on December 30, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.