Let’s say you’ve been thinking about starting a blog for awhile now. You’ve got a great idea, and you know it would be perfect for your niche. You want to take the time to create an amazing product that will leave your readers speechless.
But how do you actually start? Where do you start? How do you know what to write and how much content is â€œenoughâ€?
Fear not! This handy guide will teach you everything from coming up with an idea, to creating a schedule, to editing the content of your blog post, and more! These four simple steps will lead you straight to blogging success.
What is the first step?
In order to get the results you want from your digital marketing strategy, the first step is to make sure that you are monitoring your progress. You should be tracking the number of people who have seen your digital marketing efforts in order to make sure that your ads are reaching their intended audience.
You’ll also need to establish a budget for your digital marketing strategy, which will include things like search engine optimization (SEO), blog posts and paid advertisements.
What is the second step?
To get started with a digital marketing strategy, you need to make sure your business’s website is up-to-date and optimized for search engines like Google.
But that’s not all that needs to be done. You need to make sure the content on your website is organized and well-structured so that it’s easy for users to navigate. Your website must help build trust and credibility with customers, whether they’re looking at your products or services or just browsing through your site. A good way to do this is by using internal linking (internal links) between pages on your site. These connections can help boost conversions and increase sales.
In addition, you’ll want to make sure there are appropriate backlinks coming from websites that have high authority in the search engines – sites that deliver top rankings in the first page of search results. This will help drive more traffic to your site, which in turn drives more leads and sales for you.
What happens if I don’t do any of these things? If you don’t create an effective digital marketing strategy, people won’t see what you have to offer online – either because it isn’t available or because people aren’t interested in learning about it (or both).
What is the third step?
It’s time to decide on a strategy, a plan and an overall approach.
Now that you’ve decided what you want to achieve with digital marketing, it’s time to start creating your plan. But before we do that, let’s first define three key elements of your digital marketing strategy:
1. Your target market (who are you trying to reach?)
2. What is the ideal audience for your business?
3. How will your digital marketing campaigns be conducted?
Once you’ve identified these three elements, it is time to create and finalize your digital marketing strategy. This will be the official piece of paper that spells out how you’re going to handle all of your marketing efforts in the future. Since it will act as a blueprint, this final document should be written in the most comprehensive way possible. You want to make sure everything is written down in order so you can refer back to it when conducting any aspects of your campaign at a later date.
What is the fourth step?
The first step to building online marketing strategies is understanding what your ideal audience looks like.
If you don’t, the next step may never happen.
Why is this important? It’s a matter of intelligence – and good strategy. You need to understand who your ideal customers are so you can target them effectively with digital marketing. When you don’t know who your ideal customers are, it makes it difficult for you to make educated and strategic decisions about digital marketing.
To learn more about the first three steps of creating an effective digital marketing strategy, read on!
Last Updated on January 2, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.