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We’re often told about the importance of a URL. It’s a vital part of SEO and branding that helps us build our online presence. What happens when your URL is too long? How can you shorten it to make it more digestible for your users? Here are the benefits of shorter URLs.
We all know too much information can be overwhelming, so you should consider shortening your URL.
If you’re trying to cut down on clicks or reduce redirects, shorter URLs are better.
A shorter URL is easier to remember than a longer one.
Using an even shorter URL with a dash can be easier for people to type in and search engines will index it better.
You’ll save time by not having to type out your full URL every time you share it with someone.
What is a URL?
A URL is a Uniform Resource Locator, which is basically the address of a website. It looks like http://www.goodco.com
What does a domain name represent?
A domain name is a unique identification for the website you’re trying to reach. In general, it can be anything you want it to be. However, in order to help create an easy-to-remember URL, businesses typically use words like “website,” “company,” or “brand.”
What are the benefits of a shorter URL?
The importance of shorter URLs can’t be understated. Research from Google has shown that shorter URLs make up 70 percent of all internet searches and have a 20 percent higher click through rate than those with longer URLs. That’s because people tend to remember shorter URLs better than longer ones (.com vs .net). Furthermore, according to recent data from Google Trends, .com domains have experienced a significant drop in traffic over the past 12 months (while .net domains have increased).
What is the purpose of a URL?
A URL or web address is a unique string of characters that acts as an identifier for a specific website. This uniquely identifies the website on the internet and can be used by search engines, browser plugins, and other software programs when referring to the website.
The purpose of a URL is to identify and locate a website on the internet. For example, if someone wants to go to http://www.example.com/page, they enter this address into their browser’s address bar and are brought to the page. A shorter URL might help your business stand out with more people browsing your site in search engine optimization (SEO). There are also many benefits of short URLs as compared to long ones:
– Search engines rank shorter URLs higher in SERP listings than longer ones
– Short URLs are easier for people to remember
– They are less likely to be typed in accidentally
– Getting mobile traffic from Google can be easier
What are the different types of URLs?
URLs are the addresses that you type into your browser to visit a website. They’re often referred to as web addresses, web URLs or Internet Protocol addresses. There are three different types of URLs: absolute URL, relative URL and domain-relative URLs.
How do I choose a domain name for my website?
This is an excellent question, and we’ve got the answer! Your domain name tells visitors who you are, what they can expect from your site, and whether or not they should trust you. So what should you consider when choosing a domain name?
First, think about your brand and how it will be perceived by potential customers. Take into account how important it is to have a website that accurately reflects your business. You want people to find your company easily, so make sure the URL feels like it’s meant specifically for them. If you’re just starting out with your new business idea and want to take a chance on the future, use something like “newbusiness” as your domain name. Or if you’re established but don’t have a specific name yet, use something generic like “companyname.”
How do I choose a domain name for my blog/website?
It’s important to have a domain name that conveys what your blog is about or what you do for work. Another thing to consider when choosing a domain name is whether it has the right keywords that will help people find your site through search engines like google (see below).
If you think having an easy-to-remember URL might be helpful for your business, then look for shorter URLs with fewer words. This way, it’ll be easier for people to remember and use in their own content marketing efforts.
Choosing the right domain name can seem complicated, but with some thought and planning, you’ll be able to choose one that will set up your brand well and make it easy for people to remember.
Last Updated on January 11, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.