Google My Business Categories are a way for businesses of any size to classify themselves on Google Search. These categories are important because they help your business rank organically for certain types of searches. This can be done either by adding them to your website or by linking the category to your Google My Business account.
This article will discuss the benefits of choosing these categories, as well as how ranking in Google search will improve your business’ visibility, and what you should do if you need help with implementing these changes.
How do I choose Google My Business categories?
This is a common question that many business owners have asked. The process of choosing the right categories for Google My Business can be overwhelming and difficult.
First, you need to identify which industries your business falls under. Things like hair stylists, chiropractors, dentists, or lawyers will likely fall under different categories in Google than construction companies or restaurants.
Next, it’s important to think about what type of customers you want to reach with your Google presence. This will help you decide on the best category for your business. For example, if your company sells handmade candles and handcrafted soaps, creating an account as a food store might not make sense. On the other hand, if you’re making custom t-shirts with your logo on them or selling SEO services, this could be a great place to start.
Finally, consider how much time you want to spend managing your website’s content and updates. If it’s just going to be yourself checking in every now and then or you don’t want too much responsibility but still want to grow your online presence, then maybe start with a basic blog that’s not updated all the time.
What are the advantages of using tools to help me choose my categories?
One of the advantages of using tools is that they provide you with helpful insights into what your customers are searching for. Tools like Google Search Analytics, Keyword Planner, and SEOmoz can help you determine what your target customers are looking for and inform your marketing efforts.
Another advantage is that these tools will save you time by allocating resources to categories or keywords that are best suited to what your business does. This would allow you to focus on the areas of marketing where you can have the most impact.
What are the disadvantages of using tools to help me choose my categories?
There are some downsides to using tools that help you choose your categories.
First, you’ll want to be careful with the amount of categories you choose. Too many categories can make it difficult for customers and visitors to find what they’re looking for.
Second, if you’re going to use tools that offer suggestions, it’s generally wise to take their advice seriously. They likely have a lot more data than anyone else, so they should know what they’re talking about.
Third, these tools provide solutions without taking into consideration your business’s goals and objectives. Without considering what your business wants to achieve through these categories, it can be difficult for them to provide the best solutions possible in terms of reach and conversions.
How do I know what category would be best for my business?
Getting your business listed in Google My Business is easier than ever. All you need to do is submit your business information, and your website’s location data, along with a few other details.
But which category should you choose?
Choosing the right category for your company can be tricky. There are a lot of things to consider when choosing how to categorize your business, including:
-What types of products or services does your company offer?
-Who are your target audience?
-How many people visit your website monthly?
-How often do you post new content on Facebook or Twitter?
You should also think about what features matter most to you as a customer and what features would best support the needs of those customers. Some examples of this include providing paid products and services that might appeal to those consumers who shop online more frequently or having an online store where consumers can purchase items without having to come in person.
Last Updated on December 24, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.