It can be difficult to find content that is unique. This is because a lot of it is recycled, recycled again, and recycled yet again. If you want to make your content stand out, you need to start by creating new and unique content.
What are the drawbacks of content that is not unique?
It’s a good question. There are lots of advantages to content that is not unique, but there are also problems. For example, your content has to be easily accessible from the web. It has to be easy for people to share and link to it on other sites without having to copy and paste the URL.
However, what if you want people to share your content because they like it? What if you want them to share it because they’re looking for some inspiration or information?
For those reasons and others, content that is not unique can’t be considered a “pro.” Content that is not unique does have limitations, which is why we’ll look at what those limitations are.
Is there anything stopping you from generating original content?
The good news is there are very few downsides to generating unique content. Not only is it free, but it also produces high-quality content that is relatable, interesting and relevant to your customers and prospects.
But the bad news is that original content can sometimes be difficult to create. It’s not just a matter of writing a few words and posting them on your blog. You need to work closely with a team of writers to put together a compelling piece of content that will resonate with your target audience in ways you could never accomplish through traditional methods.
There are two common pitfalls when you try to generate original content:
First, it may not be good at all. Some pieces of marketing content written by people who aren’t experts in their field can have little appeal or provide no value for your business beyond providing cheap advertising space on your website or an opportunity for you to publish a blog post about what they’re doing wrong.
Second, if you’re trying to get people to read your posts one at a time, they may end up skipping over the pages within the post due to boredom or because they’re too slow reading.
Is it possible to generate original content without any technical knowledge?
It may seem like a simple question, but there are many negative repercussions to thinking that the only way to get high-quality content is through someone with extensive technical skills.
The key problems include:
Robustness – Without technical knowledge, it’s easier for your content to be copied without much effort; This means that your content may not reach its full potential.
Novelty – If your audience has never heard of you before, it can alienate them from trusting you and potentially getting you in trouble.
Conversion rates – To make things even trickier, when others use your content without any customizing, they can easily copy and re-use it.
What are some examples of content that is not unique?
Content that is not unique is content that is a rehash of existing content. It can be a copy or a paraphrase of another piece of content. It may be an old blog post, but the copy and grammar are still the same. This type of content will likely not generate much interest in your audience because they’ve seen it before, or created something similar to it elsewhere online.
For example, let’s say you have a company website where you sell fitness products and accessories. You’ve used this site to promote other products in the past, such as your collection of running clothes:
That’s an example of content that is not unique because it’s duplicated from other websites and social media profiles.
Last Updated on December 26, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.