PR is an important form of marketing that helps companies build a reputation in the industry and get their name out there. When you understand how PR works and what it can offer, youâ€™ll realize that there are many benefits to hiring a firm to handle your companyâ€™s publicity needs. However, when your company hires a PR firm, what should you expect from them? What are the things they should be doing for your company? In this blog post, weâ€™ll explore what SEO and PR firms do for businesses so you can see why working with one is beneficial.
How does PR and SEO work together?
The two work together in a number of different ways. One of the most important is when PR and SEO work together to create buzz around your company. When you have the right amount of buzz, it’s a surefire way to drive traffic and increase your profits.
But how are they working together?
PR campaigns need to be aligned with SEO strategies. For example, if your PR campaign is related to your business’s product, your website needs to reflect that. This means you’ll need a website that has relevant content for your audience that’s going to make them want to buy what you’re selling.
SEO also plays a role in PR campaigns; without it, key phrases might not be found by search engines and won’t be seen by anyone looking for information about what you offer.
What are the challenges of combining these two?
A natural question that many companies will ask is, “How do PR and SEO work together?”
The answer: they don’t.
PR and SEO are two different forms of marketing. They should be used as tools to achieve their own goals, but not in tandem.
PR is usually used to establish a company’s image among the public, while SEO is used to make your business more visible online. This is why PR and SEO don’t go hand-in-hand oftenâ€”it’s best for both of them to be focused on their own tasks.
However, it can be beneficial for a company to combine the two. For example, if your brand wants its product or service featured in an article by a major publication like Forbes or Inc., you’ll want your PR team to reach out the publication first before starting an SEO campaign targeting that same article. It will save you time and money by avoiding duplicating efforts.
What is the future of SEO and PR?
As PR and SEO work together, they can make an impact on your company’s bottom line. In fact, a study conducted by The Boston Consulting Group found that companies who employ PR spend more on market research than companies that don’t.
So how does this align with SEO? When it comes to marketing and advertising, the more you know about your audience, the easier it is to pinpoint where necessary changes need to be made in order for your business to succeed.
This means that PR helps SEO because without it, you don’t know much about your audience. By improving your understanding of who your customers are, what motivates them, what they want from you and more, PR makes it easier for you to tailor your digital marketing efforts.
When people are researching products online or visiting stores in person in order to buy them, they’re looking for information online first. They’re also seeking out content that helps them understand why they should buy the product or what their options are before deciding which one will suit them best. This means that when you maintain an authoritative online presence via digital marketing strategies like SEO, people will have a better idea of what you sell and how they can benefit from buying it.
Last Updated on January 12, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.