SEO (search engine optimization) and SEM (search engine marketing) are two of the most important practices for any business. They’re both critical for increasing website traffic and increasing your profits. However, there are a couple of things you need to keep in mind when it comes to tracking these two important SEO & SEM activities.
What is the importance of tracking local SEO & SEM?
This question is asked often. What exactly is the importance of tracking local SEO & SEM?
Local SEO and SEM are important for a variety of reasons. If you’re not able to track these keywords, it might be difficult to reach those who are searching for your product or service online. Local SEO and SEM help you measure your progress, showing improvements in rankings, visibility and business growth over time.
Your competition in this space will also be able to see how well you’re doing, creating a more level playing field that helps everyone succeed.
How can you track your local SEO & SEM?
Tracking your local SEO and SEM can be a difficult task as they’re constantly changing. Luckily, there are a few ways you can do this that aren’t too complicated.
The first method is to set up Google Analytics on your website. This allows you to track the traffic coming through your website and identify which keywords are bringing in the most traffic.
Another option is to use Search Metrics, which offer two free tools: an organic search monitor and a social media monitoring tool. These tools allow you to see how you’re performing in search engines with different geographic locations.
Finally, if you’re not interested in these options, or just want something quick and easy, there are other websites that will give you a ballpark estimate of how well your site is doing by looking at its domain authority (DA).
If DA isn’t good enough for you, then trying out Ahrefs Domain Rating may help!
What is a free tool for tracking your local SEO & SEM?
There are many tools that can help you track your local SEO and SEM. However, one of the most popular is called Moz Local.
This tool allows users to see how their website ranks for search terms in a specific location. It also helps them better understand why listings are appearing when they do or not appearing at all and shows how to improve those listings. In addition, it provides users with information about their competitors’ websites and allows them to compare their own performance against theirs.
So if you’re looking for a free tool to help you track your local SEO & SEM, download Moz Local today!
Last Updated on December 29, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.