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In today’s digital world, it is more important than ever to have accurate and consistent estimates of the conversion value of your keywords. This is especially true if you want to rank higher in search engine results pages (SERPs). Unfortunately, many people don’t understand how to measure the conversion value of their keywords. So, in this blog post, we’ll teach you how to estimate the conversion value of your keywords using a specific algorithm. We’ll also show you how to use Google AdWords Keyword Planner to get accurate and consistent estimates of the conversion value of your keywords.
What is the conversion value of keywords for SEO?
The conversion value of keywords can be complicated – it depends on your goals and the business that you are trying to attract.
A good keyword will have a high level of relevance and volume. It should also have a relatively low cost per click (CPC) in order to maximize your ROI. In addition, the keyword should be generic enough to allow for multiple people to purchase the same product or service.
For example, let’s say you want to target someone interested in “design services.” A successful keyword would be “design company” or “design services.” This is because this is a broad term that will yield more conversions than if you were to use more specific keywords like “web design companies” or “web design services.”
From the standpoint of SEO, your competition in this category and how relevant each keyword is can affect your website’s organic traffic. For instance, if there are multiple websites with similar content about web design companies, then your website might not get as much traffic as if one website dominates with content about web design services.
How does the conversion value of keywords affect SEO ranking?
The conversion value of keywords is an important factor in SEO ranking. This is because search engines will consider the number of times those keywords are searched for and how relevant the keyword is to the website’s content.
For example, if a keyword has a high conversion value and is highly sought after by searchers, it will be more likely that it will rank well in search engine results pages (SERPs). On the other hand, if a keyword has low conversion values and isn’t searched for often, it will have a lower chance of getting ranked well in SERPs.
As you may expect, there will be some instances where certain keywords might get ranked higher due to their popularity regardless of their conversion value. However, those are just the exceptions to the rule. More often than not, keywords with high conversion values do better on search engines than those with low conversion values.
Last Updated on January 13, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.