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Link building is the process of obtaining and submitting meaningful links to your site in order to improve the ranking of a website in search engine results pages. There are many different strategies for link building, but what are the best practices for training a link builder?
What are some of the common mistakes made by new link builders?
Starting a new link building campaign can be a daunting task. That’s why it’s important to do your research before you start.
In this post, we’ll cover common mistakes that new link builders make as they move forward in their “newbie” phase.
Before jumping into new link building, it’s important to understand how search engine optimization (SEO) works and what makes for a “good” or “bad” site. Websites with poor rankings will attract a lot of obvious negative feedback from other consumers who are browsing your site. Your website needs to be up-to-date, fresh and professional looking if you want to build loyal relationships with customers and drive more sales.
How do you get started with link building?
Link building is a process that helps you to build your brand’s authority and credibility.
Once you have established your brand and built a solid network, it makes sense to take the next step in building your business by growing your audience via social media.
However, there are many challenges when launching a link campaign. First, it can be difficult to determine if your marketing efforts will work or not. Second, it can be hard to create the right content for the right people (the link builder). Lastly, creating links can be costly because of domain ownership fees and search engine optimization (SEO) costs.
What is the best way to get more links?
The biggest mistake new link builders make is assuming that all their efforts will be directed at getting actual links. In most cases, this is simply not the case.
As a result, many companies end up with a bloated page on Google+. In reality, only a small percentage of your website or blog’s traffic ever reaches your page.
For example, let’s say you have a 150-page blog and have 200 active posts on it. Of those 200 posts, 100 people visited the page on Google+ and one of those people was linked to your post. According to Google+, only 10% of visitors got direct links from your blog. If you’re content marketing oriented (the focus of our blog), then you may think that’s good news!
What are some of the most cost effective ways to build links?
Chances are you’ve seen some of these mistakes before – links that don’t work, those that cost a lot to acquire, or those that are just downright crappy.
If you’re a new link builder and you want to make sure not to repeat the same mistakes over and over again, read on to find out some key advice for building links that will really stick around.
Last Updated on January 5, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.