Getting backlinks is essential for your website to rank higher on search engines. They act as votes of confidence that your website has a higher authority than others and are more likely to be trusted by users. In this blog post, we will talk about the best ways to get backlinks– including articles, blogs, podcasts, and social media– so you can start ranking better today.
When should I reach out to influencers to get backlinks?
In an article from Search Engine Journal, the author talks about reaching out to influencers for backlinks.
“Reaching out to infuencers is a strategy that’s as old as Google itself.”
The article explains how there are a few different ways you can reach out to influencers. The first way is “requesting a link exchange.” This means asking an influencer for a link on their website after you publish a post. Another way is contacting an influencer and offering them a product in return for exposure.
When should you contact an influencer? The article recommends emailing the person when they have published content related to your business within the past month or two. In order to make sure that you’re not bothering them, you should only contact them once every few months–not every week or two weeks.
“Influencers should be treated like any other business partner, and we need to give them enough time and attention so they feel appreciated.”
How do I know if an influencer is worth reaching out to?
Influencers are people who have the power to dramatically affect your business. Their opinions carry weight, and their followers trust them. They can make or break your company depending on what they say.
With that in mind, you need to be careful when choosing influencers to reach out to. There are many factors to consider before reaching out to an influencer for a backlink.
The first thing you should do is look at the influencer’s social media engagement rates. If an influencer has more than 10,000 followers on Twitter, 30,000 followers on Facebook, and 200,000 Instagram followers, then they’re likely worth reaching out to.
If you’re looking for someone with more niche expertise – for example, an expert in the field of meditation – then you would want their social media accounts to have a smaller following. You can still try contacting them if you want but it may not be as effective as reaching out to someone with a larger following online.
What are some strategies for getting backlinks without any outreach?
“Where should I begin to get backlinks?” is a question that comes up a lot. It’s not a hard one to answer, but it can be a little tricky.
The first step would be to take a look at your competitors and see what type of links they have pointing to their websites. From there, you could identify which strategies work well for them and use those same tactics for your site.
You’ll need to do some research on the type of sites that are likely to link to you. You can find these sites by identifying them from other websites in your niche or industry. Sites like Reddit, Quora, and ProductHunt all publish links that point back to various websites.
A great way to get links without any outreach is by finding sites that publish links within your industry and following the steps outlined above. For example, if you’re in the fashion industry, then you might want to visit Fashionista or The Cut for links pointing back at your website.
How do I know which strategy is best for me?
You may be wondering how to decide which influencer marketing strategy is best for you. All three of the strategies we discussed, purchasing links, making requests, and donating to charity can create beneficial backlinks for your business. However, there are some differences in cost and effectiveness that you should consider before deciding which strategy best suits your needs.
Purchasing links will create the most visible backlinks and increase your search engine rank significantly. You can purchase links by advertising on social media or paying for a sponsored post on an influential blog. However, this method can be quite costly – it’s easy to spend tens of thousands of dollars on these services.
If you’re on a tight budget and want to get backlinks with minimum costs, requesting links from bloggers or influencers might be the best option for you. This strategy is cheaper than purchasing links because bloggers will usually link to your site in return for free products or services. Requesting links from influencers saves you money because they are less expensive than blogs who charge per post. But keep in mind that less influential bloggers probably won’t have much traffic so only reach out if they have at least 10K followers or more.
Last Updated on January 1, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.