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The truth is, Google has been changing their algorithm for years. What does this mean for you and your business? Recently, Google has announced a major change to the search engine’s ranking algorithm that will affect how sites rank in search results. This change will likely have a significant impact on websites that rely on SEO marketing tactics. To learn more about what this means for you and your business, check out this article.
How did Google’s new algorithm work?
In March, Google released a new algorithm that has received mixed reviews. The update was meant to combat the rise in “low quality” sites and content and began rolling out on April 24th.
This new algorithm is designed to give preference to pages that provide more valuable information or have an improved user experience. In doing so, it will rank lower pages with less valuable information or a poorer user experience.
There are many questions about how this new method of ranking will work. This new change is said to affect 15% of queries, which equates to more than 12 billion searches per day. However, this change will have a major impact on digital marketers who need to know how this new update will work in order to optimize their sites for better rankings.
To help you better understand how Google’s new algorithm works, we’ve created a brief guide below:
Did this affect the SERP rankings of all websites?
Google’s new algorithm has had some interesting effects on the SERP rankings of all websites.
For example, some websites’ ranking for highly trafficked keywords has increased while some have decreased.
Additionally, while some business owners are glad the search engine giant is cracking down on spammy links and other shady tactics, others are unhappy with the change in Google’s algorithm.
In this post, we’ll explore how Google’s algorithm update affected various businesses and their SERP rankings. Read on to learn more about what the new algorithm means for you and your company!
What are the implications for marketers?
Google’s algorithm change had many implications for marketers. Google’s new algorithm, called Hummingbird, was designed to look at the meaning of words rather than just how they are used in a sentence. This means that keywords are more important than ever before.
Although it is vital to include keywords in your site content, you need to make sure your content is meaningful and useful too. Just including keywords won’t make your content rank higher on Google’s search engine results pages (SERPs). Your page needs to provide value for the reader in order to rank higher with Hummingbird.
How did Google penalize websites for low quality content?
February 2018 marked the first time Google’s new algorithm, known as “Fred,” penalized websites for low quality content. The update was intended to help improve search engine results by emphasizing higher-quality content.
The fallout from this change has been dramatic, with many ranking positions changing overnight. Here are some of the most visible effects of Fred’s shakeup on SEO rankings:
1) Link building strategies that were once effective no longer work.
2) Some sites that were previously ranked number one for certain keywords are now ranked at the bottom of the list.
3) Sites with little or no content have skyrocketed in ranking positions due to this change.
What are the effects of Google’s new algorithm on website owners?
Google’s new algorithm, which was unveiled on April 26th of this year, has had a dramatic effect on webmasters who were previously relying on old SEO practices. The changes Google announced are designed to deliver more accurate search results that better mirror the intent of the searcher.
One way that Google’s new algorithm is impacting website owners is by removing most websites from Google’s top search results for specific phrases. Websites with few links are being pushed down in order to make room for more relevant sites with credible information. What does this mean for you? It means that your website will need to be more visible if you want to stay competitive.
Last Updated on January 11, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.