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On April 24th, Google released Penguin 3.0. This update has the potential to have a major impact on your online business. Penguin 3.0 targets webspam and spammy links by focusing mainly on unnatural links, which are often created for the purpose of manipulation of search engine rankings. If you want to know how this may affect your site or what you can do about it, keep reading to find out more!
How did Google discover that Penguin 3.0 was necessary?
As Google’s search engine, Penguin 3.0 served as the catalyst for a much-needed update to its algorithm – an algorithm update that has caused more than anything else in recent times to reshape the online landscape.
Google’s algorithm update, known as Penguin 3.0, was necessary because it included many changes that have negatively impacted the trust and credibility of sites in general. The original Penguin algorithm focused on pages containing links to low-quality content. But due to the changes made by this new update, those links are no longer penalized with penalty marks under Penguin 3.0 .
What is so helpful about this change? There is less overlap between high-quality and low-quality content when both types of content are present on a page; thus, Google can evaluate which type of content is more relevant to users who want information about your business or products and services. This allows for your site to rank higher for related searches without wasting server resources by checking all results at once, which would be costly and inefficient if you had a large number of results!
What are the effects of Penguin 3.0 on search optimizers?
A few years ago, Google released a series of updates to their search algorithm. The effects of these changes were widely felt. As a result, new search terms started popping up on top of the rankings and old terms disappeared from the list altogether.
So why did Google decide to release Penguin 3.0? They wanted to remove any confusion as to what was or wasn’t considered a “relevant” search term in modern times. However, with all of this change, there was also a downside: The algorithm could be manipulated by those with the skills to do so. This is where SEO comes into play again – it’s not just about delivering good content, it’s about understanding how search engines are evaluating that content when determining who should rank for certain keywords.
As we’ve seen in the past with Panda 1 and 2, Google has been very sensitive to user experience issues when implementing updates like Panda 3 or Penguin 3. As such, they have implemented these changes carefully and only after extensive testing has shown that they’re working as intended. In other words, users aren’t getting penalized because they didn’t perform well on an individual level (like users who were doing poorly on one page), but because all of their online experiences were negatively impacted
Last Updated on December 28, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.