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When you’re working with mobile analytics, there are a few things you need to know. These include which devices are being used, what applications are being used, and how often. However, there are also different reporting options available. Here, we’ll take a look at the most common ones and what they mean for mobile analytics.
How do I know which reporting option to use?
This is a question that comes up quite often. There are actually a variety of reporting options in mobile analytics, and it can be difficult to know which one is best for your needs. So here’s some information on what each option does and how to get started with it.
Here are the different reporting options for mobile analytics:
Web-based reports: These are the easiest to set up and use; however, they require you to have a web server and experience working with HTML code. This option also has limitations when it comes to tracking certain events.
App-based reports: These are easy to set up, but their interface and capabilities vary depending on the app being analyzed. You can use app-based reports without having any coding experience or web hosting knowledge. However, these reports will work best with apps that send data over https://
Mobile data: Mobile data is the most advanced reporting option available because it sends the data directly to your server instead of sending it to Google Analytics’ servers first before forwarding it back to you. This makes this type of report more accurate than other reporting options as well.
What difference does each reporting option make?
According to a report by Forrester Research, “mobile analytics is the most important marketing technology for the future of marketing.” Mobile analytics may feel like a new thing for your business, but it’s actually been around since 2009.
There are different reporting options in mobile analytics. Use these options to see what’s going on with your business.
Different reporting options include:
– App usage reports
– In-app events and actions
– Out-of-app events and actions
– Device and OS reports
– User activities reports
Last Updated on January 11, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.