Have you recently updated your site with SEO best practices? If not, it’s time to rethink your strategy. The latest trends in SEO are just as important as the trends in content marketing and social media. Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engines such as Google or Bing. It is a technique used by businesses and organizations to improve their ranking for specific keywords so people can find them when they search on a search engine. But how do you know which trends to focus on? That’s what we want to show you!
What are the best SEO practices to use in 2021?
SEO is the practice of improving online search engine rankings. Most people are familiar with Google’s algorithm, which produces a listing of search results for users to sort through to find the one that interests them.
SEO helps you attract more traffic to your website and increase your company’s ranking in search engines like Google. It can also help you boost conversions and sales.
As a small business owner, you probably have time on your hands (unless you’re an entrepreneur with a full-time job). Time is money! If you’re not getting enough traffic and leads, it may be because you’re spending too much time optimizing your content for search engines and not enough time creating compelling content that converts interested visitors into customers.
In this article, we’ll cover three SEO topics that are critical to growing your business. However, we’ll also recommend ways to take things further by learning how SEO can be outsourced or even completely automated!
How much time should I spend on SEO?
As we’ve seen, the power of digital marketing is most evident when it comes to social media. We’re talking about what you share on Facebook, Twitter and other social platforms.
So, how much time do you spend thinking about SEO? If your company has a dedicated team focused on search engine optimization (SEO), then you probably think about SEO every single day.
How often do you use keyword research tools or check backlinks for the best keywords to optimize? You might even use an SEO tool like Google’s Keyword Tool or SEMRush several times a week.
These are some of the things that brands should consider doing to make sure their digital presence is up-to-date and effective. So how much time should you spend on improving your SEO strategy? If your company spends a lot of time optimizing SEO, then it may be worth considering outsourcing SEO services so that your business can focus on other efforts.
Last Updated on January 2, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.