Organic rankings are a critical aspect of any web marketing campaign. They can also be a tricky thing to calculate, so it’s important to know the factors that determine their effectiveness.
This blog post will outline the top three factors you should consider when determining organic rankings.
How can I improve my organic ranking?
With digital marketing, you have the opportunity to increase your search ranking.
It’s easy to think that you can’t influence Google’s algorithms and make a significant impact on your organic search rankings. However, with proper planning, you can be sure that your content will rank better in the search results for relevant keywords.
In fact, over 70 percent of U.S.-based marketers claim that their pages are ranked higher in terms of organic search rankings after they’ve implemented SEO strategies like PPC advertising and keyword-targeted content.
As an example, let’s say we want to grow our business by $10k per month through PPC advertising in order to offer our customers more products they’re interested in purchasing online. We could spend as much as $50K on this campaign alone (that is not including our web hosting costs). By focusing on keywords like “sell” or “make money fast,” we’ll help ensure that people searching for these keywords would also be attracted by our products.
How does SEO work?
While search engine optimization (SEO) is a term that’s more commonly associated with paid advertising, the importance of SEO to your business goes beyond the purchase of ads.
The benefits of SEO are many. With a solid SEO strategy, you can build trust with customers and continue to drive traffic to your site.
An SEO-focused website will attract more shoppers and increase brand recall, which means your business is more likely to be found on search engines like Google in the future. This makes it easier for you to grow your business – and improve your rankings on search engines like Google.
Additionally, if you’re making money from advertising or selling products online through an affiliate marketing program, then there’s no reason not to invest in an SEO-driven website. In fact, you can use this strategy as a way to improve the quality of your content so that it is harder for competitors’ websites (such as those featured on popular online news sites) to rank well for search terms such as “best free blogging software.”
Finally, when it comes down to it, good SEO also helps boost sales and customer loyalty. Enabling businesses to reach more prospects offers them more opportunities for sales growth.
How often should I update my website content?
An important question for online marketers.
How often should you update your website content? How much? What should you update?
It can be a tough decision to make, especially if you’re currently running a busy business. If you aren’t sure whether it’s time to make any changes, here are some things to keep in mind:
Don’t let the number of links on your website affect your ranking. If you add too many links, it will lower your SEO rankings and hurt conversions. It’s better to have too little than too many links.
Keep in mind that updating your website content is important because it does not just improve the quality of your site itself; it also helps bring in new visitors by increasing their curiosity about what’s inside (see #1). It also increases the visibility of your brand on search engines like Google and Bing (see #2). It also improves the overall user experience (see #3). And finally, using updated content means that users get more benefit from the information they find on your site (see #4).
The best thing to do is take a moment and assess how well things are going for you at this point. Are there areas where you could improve? Do something about them now!
Last Updated on December 22, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.