Everyone knows that mobile searches are now the most popular searches, but not everyone’s sure what types of mobile searches bring people to their websites. We’ve compiled a list of the top 5 most popular types of mobile search queries and how they lead to conversions.
1) How can I find a website?
2) What is this website’s address?
3) Which website is similar to mine?
4) What other websites should I check out?
5) What online stores sell this product?
How are mobile search queries different from desktop search queries?
Mobile search queries are one of the most significant aspects to your business’s digital presence.
In many ways, mobile search queries are exactly like desktop searches. However, there are some important differences. In this post, we’ll cover five key areas that are unique to mobile search query terms and how you can use them to your advantage.
What are the key components of an effective SEO strategy for mobile?
Search engines like Google have a large presence on mobile phones. For that reason, it’s important for you to understand how search engine optimization (SEO) plays a role in your business on the small screen.
There are currently three main strategies for SEO:
1.) OptimizeMobile – is simply getting your site optimized to be viewed with an Android phone or tablet. This strategy is most suitable for brands who want to connect with potential customers on mobile devices, but doesn’t require any technical expertise.
2.) Mobile-Friendly – is designed to optimize your site design and content specifically for viewing on mobile devices. This is ideal if your goal is to convert more of its visitors into customers and drive higher levels of conversions using an app. It requires heavy technical expertise to ensure optimal search engine optimization (SEO).
3.) Writing-for-mobile – is similar to #2 but focuses more on content quality over design. It’s especially useful if you need to develop content that is easy for readers of various ages and languages.
How does Google’s indexing system currently work with mobile search?
Mobile search is a lot different from desktop search. For starters, the mobile version of Google uses a different algorithm than its desktop counterpart. Additionally, there are many factors that influence how your business can benefit from Google’s mobile-optimized search results.
Unfortunately, you have no control over these factors when it comes to your business’ conversion rates.
Luckily, there’s a way you can use Google’s indexing system as an advantage – and learn more about how to make the most of it.
Will there be a need for SEO in the future, or will it become obsolete?
SEO is alive and well, but it may not be for very long. Search engines will continue to improve their algorithms and provide more relevant results.
This means search engine optimization (SEO) will grow in popularity. However, we don’t need SEO to get the job done. If your company provides a service that people use to find information, then you’re already optimized. The only thing that changes is how people use your product or service.
What are some examples of services that companies offer? Mechanics like plumbers who install pipes and electricians who install plumbing systems have both online presence as well as offline presence. If you have an online presence then you can easily sell your services through a website. So why would anyone go to the trouble of hiring a professional plumber when they can just do it themselves?
Also, if you own a clothing store, there’s no need for SEO because everyone wants to look nice and everyone wants clothes that fit them well.
Is there a difference between SEO and SEM when it comes to mobile devices?
Mobile search is a different animal than desktop search. It’s because mobile devices are primarily used for smartphone browsing and not as much as PC or laptop computers.
So, how does SEO for mobile differ from SEO for desktop?
SEO for mobile tends to be more targeted. As a result, it’s easier to target specific demographics of consumers who use the mobile device. For example, if you’re trying to reach a niche market of African-American men between 23-35 years old who make at least $35,000 a year, then targeting that demographic is easier on your budget than targeting everyone else.
The biggest difference between SEO for mobile and SEO for desktop – and why it matters – is context. In desktop search, you have the ability to target certain keywords based on certain phrases; in mobile search, you can only target certain content based on the keywords you’ve included in your ad text. This means that when using platform-specific tags like “Google” or “Facebook,” traditional optimization efforts won’t work because those words aren’t available there (e.g., your ad text would end up too long).
Last Updated on January 2, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.