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For those of you who enjoy keyword research, but want to get a little more out of it than the standard ‘popular search terms’, here is a detailed guide on how to create an advanced keyword analysis report. It includes information on how to determine the competition level, keywords density and content, as well as opportunities for URL modifiers.
What are the advantages of using Excel to create an advanced keyword analysis report?
When you are looking for keywords to target in your SEO campaign, the best place to start is with Excel. It may seem like overkill, but what excel can do is give you a great snapshot of the keywords that are bringing in traffic and conversions for your business. This not only helps you pinpoint how effective your current content is and which keywords might be worth targeting next, it also helps you create an overall keyword strategy.
In this post, we’ll show you how to use Excel to create an advanced keyword analysis report. We’ll provide step-by-step instructions so that anyone can easily replicate this process using their own data. By the end of the post, you will have a neat spreadsheet with all of your key terms plotted across each month and year.
How can Excel be used to conduct a competitive keyword analysis?
Excel is a relatively easy program to use and can be used to conduct a competitive keyword analysis, so you’ll want to investigate what it offers.
First, Excel enables you to create advanced keyword analysis reports. These reports allow you to compare the number of searches for specific keywords. This allows you to see how your competitors rank against one another in the search engine results pages (SERPs). You’ll also be able to see which keywords are generating traffic that could convert into leads or sales.
Next, using Excel’s flexible data-sorting options, you can organize your data by any particular metric and view it in an appealing way. For example, if you wanted to see which keywords generate the most traffic for each month or week, you could sort by that time frame. Or perhaps you’d like to compare different keyword groups and see which ones have generated the most traffic in the past six months.
Finally, all of these features are available from within Excel itself-there’s no need for an additional software application! You’ll have instant access all of your data with a few clicks of your mouse!
Why is it important to use an advanced filter in Excel?
If you’re investing a lot of time and money into search engine optimization (SEO), you probably want to ensure that your efforts are as effective as possible. One way to do this is by using an advanced filter in Excel: it will help you find keywords with high volume, low competition, and a high potential return.
To create an advanced keyword analysis report, follow these steps:
1) Open your Excel spreadsheet.
2) Click on “Data” -> “Filter.”
3) Click on “Advanced Filter.”
4) Type the tag or phrase you’re looking for into “Search Term” and select “Relevance.”
What is the difference between an advanced filter and a simple filter?
An advanced filter is a type of filter that allows you to filter your keyword list based on multiple criteria. You can also increase or decrease the number of keywords in the list by being able to set numerical limits and thresholds.
A simple filter is just a single filter, and it will only allow you to select certain keywords. Most people use simple filters when they are looking for particular terms or phrases in their keyword lists.
The advantages of using an advanced filter over a simple one can be found in its ability to produce comprehensive reports with more detailed information about how your keywords listed are performing in the search engines. With an advanced keyword analysis report, you’ll see things like average monthly searches, location-specific searches, and national versus international traffic for your key phrases. This kind of report allows you to make smarter decisions about what types of keywords you’re going to focus on and how you’re going to market your business online.
Last Updated on December 30, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.