Google Analytics is a free tool that allows you to track website traffic and activity. You can use it to measure the effectiveness of your website, analyze your users’ behavior, and understand how your audience interacts with your site. However, before you can start using Google Analytics data, you need to know some basics.
How do I set up my account to use Google Analytics?
In order to track traffic on your platform, you’ll need to set up Google Analytics.
To set up your account and get started, visit the Google Analytics site and sign in with your login credentials.
On the next page, click on “Create Account.”
Next, you’ll enter a domain name of your website or app. If you’re unsure as to what your domain is, input “www.” and it will help you determine what domain you’re using.
Next, type in the URL of your website or app. For example: “http://www.example.com”
If this URL does not work for creating an account, try typing in the address without any spaces or special characters such as http://www.example-com or https://www.example-com/index-of-my-site/index-of-my-site/. You can also try adding www at the beginning of your URL if that doesn’t work either: http://www.example.com
Google’s system will detect that there is something wrong with this and will direct you to create a new account instead of linking one that doesn’t exist yet.
What are the different ways that I can use Google Analytics?
You can use Google Analytics for free, as long as you want to track up to 100 keywords and get 1,000 pageviews a day.
If you’re looking for more options, you can pay $6 a month and track up to 10,000 keywords and get 50,000 pageviews per day.
You can also opt in for the premium plan that costs $36 a year. This plan includes unlimited keyword tracking and unlimited views per day.
Learn more about what the different plans are available to you by visiting Google Analytics’ website!
How do I identify the goals that matter most to my business?
One of the most important things to do is to identify goals that matter most to your business.
If you’re unsure what your company’s most important goals are, it’s best to have a clear idea of what you want out of investing in digital marketing. Ask yourself questions like:
– What are my key metrics?
– What are my target customer segments?
– How can I proactively reach my customers?
– How do I ensure that my messaging resonates with them?
– How do I track customer engagement and conversions?
These are just some questions you should ask when trying to figure out what your company wants from digital marketing. After identifying these goals, it’s time to research the best methods for accomplishing those objectives.
What are some of the most common mistakes that people make when using Google Analytics?
Setting up your account to use Google Analytics is easy! Here are some common mistakes people make when using the tool:
1. Setting up your account is too complicated.
2. Not adding a goal or conversion tracking code to their website.
3. Using incorrect traffic sources in the scope of their analytics data collection.
4. Not setting up goals and custom URLs to track conversions on their website.
5. Not having enough visitors to their website that they’re collecting data from.
Last Updated on January 13, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.