A disruptive technology is a new innovation that changes the way we do things. These innovations can be in many forms, but they all have a few things in common:
– They improve efficiency
– They’re fast and easy to adopt
– They create competitive advantage for the company or individual who developed them
In this article, we’ll explore how disruptive technologies are changing our world and how you can use them to get ahead of the pack.
How do you find your company’s disruptive opportunity?
In a world where companies are trying to find ways to compete and outperform their competition, disruption is the way forward.
But how exactly do you find that disruptive opportunity? It’s not easy.
Disruptive opportunities come in all shapes and sizes, but they all have one thing in common: They’re new and untested. Disruption can be a huge leap for your business because it forces you to make significant changes in order to succeed in the marketplace.
When you think about disrupting your industry, what comes to mind? Maybe it’s the idea of creating a new class of products or services. Maybe it’s going back to the roots and exploring an entirely new market. Or maybe it’s that step further—getting out of the existing market entirely by focusing on something completely different.
Whatever disruptor ideas you’ve got in mind, there are some key research steps you need to take before diving into a disruptive business strategy. You need to identify who your target customers are right now (you can learn more about this in the next section), determine which areas of your business could benefit from disruption, and then determine which strategic goals would be most beneficial if they were disrupted successfully.
What are the benefits of finding your company’s disruptive opportunity?
The term “disruptive opportunity” describes a situation where something comes along that threatens the very existence of your company. This means you can’t simply ignore it. You have to think about how to handle it and how to reposition yourself in response.
In this post, we’ll talk about why you’d want to find your company’s disruptive opportunity, what you need to do to identify it, and what you can do with it once you’ve found it.
What are some examples of successful companies that have found their disruptive opportunity?
One of the best ways to find disruptive opportunities for your business is to consider the market.
Companies like Amazon, Google, and Uber are disrupting many industries with their innovative approaches. As a result, it’s important for you to understand how other businesses have successfully found their disruptive opportunity.
The following list of well-known examples will help you understand what disruptive companies have done well and how you can use that knowledge as an inspiration for your own initiatives:
Amazon: The company was founded in 1994 and has grown into one of the most recognized names in technology. Amazon has more than 100 trillion dollars in annual revenue , making it one of the world’s most valuable brands (source).
Apple: In 2001, Apple introduced the iPod—the first digital music player that could play all types of songs without downloading them from iTunes. Since then, Apple has maintained its position as one of the world’s top technology brands (source).
Facebook: Facebook was founded by Mark Zuckerberg in 2004 and since then has grown into one of the world’s leading social media platforms (source).
Uber: In December 2014, Uber announced that it had disrupted taxi hailing services by partnering with Lyft . Now, riders can hail an Uber car from any smartphone operating
What are the benefits of not finding your company’s disruptive opportunity?
When you find your company’s disruptive opportunity, it means you’re on the right track. But what does that look like? What are the benefits of not finding it?
As we’ve seen above, there are many benefits of not finding a disruptive opportunity. Here are a few reasons why:
It will allow your company to focus on its core business—and keep growing and improving as a result.
Your company is already doing well and you want to continue to grow in the same direction. It’s hard for small businesses to make significant changes, so if you don’t find your company’s disruptive opportunity, you won’t be able to make those changes.
Last Updated on January 15, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.