What does it mean to provide unique value in your content? The answer is that it is the act of adding something significant that makes online content unique and sets apart your company’s voice from other voices. Content can be anything, but it needs to be original, not just a rehash of what other companies are doing.
Not only will your content be more memorable if you add something new, but the process of thinking outside the box to create something new will help you become a more innovative marketer and social media manager. With this blog post, we’ll show you how to find original ways to add value in your content. So let’s get started!
Why is it important to provide unique value?
Customers are more likely to buy from brands that offer something unique. When consumers are looking for a specific type of product, they will typically do their research on the internet and dig into reviews from users who have used that product before. Search engines like Google have built their algorithms so companies can’t consistently rank for terms related to anything other than those in their titles or descriptions.
For example, if you sell a product called “monogram cuff links,” you won’t show up as the top result in Google searches for monogram cuff links. Your customers (and search engine algorithms) won’t find your business because of your generic term.
But thanks to digital marketing, you can deliver a service with a name that’s memorable and different enough to stand out from other competitors in your industry. This is why digital marketing is very important to your business and how you can use this strategy effectively in order to grow your brand and increase brand awareness!
How can you provide unique value in content?
Content is the currency of online marketing. Without it, your business won’t get the attention it deserves.
A great content marketing strategy can help your business stand out from the competition and strengthen its brand identity. Your website, blog or social media pages should be filled with information that’s interesting and engaging. It shouldn’t be just a sea of boring information.
Your content also has to stand out because customers want to engage with you – that drives conversions and leads to new business. They want to know more about you and what sets you apart from your competition. To do that, you need to provide them with unique value in the way you communicate with them over the digital mediums:
Think about Facebook ads for example: You’re trying to reach people who are interested in computers, so one of your ads might say “Computer Hardware: PCs,” but what makes this ad different? Is it the computer type? What else does this person like? What other topics are important for his or her lifestyle? What makes him or her different from everyone else? If a typical ad says “Buy Computer,” then someone will take offense because they feel like a sales pitch is being made.
What are some examples of a company providing unique value?
In terms of digital marketing, it’s important to provide your customers with real and valuable value. In order to do this, businesses need to create something of value that they can sell.
This is where digital marketing comes in. By providing your business with relevant and useful information, you can help them differentiate themselves from their competitors and help drive more sales. A great example of a company providing unique value would be “The Honest Company.”
Recently, the company created a new line of organic cotton products for women who are looking for natural ways to reduce their risk of getting breast cancer . The company wants to reach women using social media because they want to make sure that every woman who purchases the products will benefit from them as well as feel good about doing so because they’re using the product herself responsibly.
Can you give an example of a company that does not provide unique value in their content?
The ability to provide unique value in your content can be one of the best ways to stand out from your competition. In fact, 92 percent of marketers say content is a vital element of their digital marketing efforts (source: ” The Ultimate Digital Marketing Guide: A Complete Resource for Creating and Maximizing Online Success ,” CMI).
Obviously, if you’re offering unique value, it’s essential that you do so consistently. If you don’t provide unique value consistently, your customers may become accustomed to receiving information from another source. This can make them more likely to switch to another brand and potentially lose valuable loyalty they’ve built up over time.
However, there are also a lot of reasons why it’s important to provide unique value. It can help differentiate you from other brands on the market, attract new customers who may otherwise not engage with your product or service, and improve customer retention rates by effectively communicating your company’s message.
Last Updated on December 19, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.