Quora is a question-and-answer platform that has been around since 2009. It’s grown rapidly over the past few years, raising $19 million in funding in March of 2015. The company describes itself as “curating the best answers” and its main method of doing so is by using algorithms to rank them for relevancy. As with any website, Quora relies on search engine optimization (SEO) to rank their content. What does this mean for you? If you want your content to be seen by more people, whether it’s blog posts or articles, you need to focus on SEO. Here are some tips and tricks to help you start optimizing your content for Quora.
What is the difference between Quora’s methods and Google’s methods when it comes to SEO?
For example, what exactly is an organic search?
An organic search is a search that returns results that aren’t paid for. This means that you don’t have to pay for Google to display your content when people are searching for it. If a website like yours has an organic ranking of 25% or more in Google’s index, then it means that 25% of the time when people do a search on your site, it will return relevant results.
The “Q” part of Google’s name refers to Quora – a source for questions and answers about all things related to digital marketing and business. However, there are other sites out there like Stack Overflow (where people ask questions), Quora (where people ask questions), and Reddit (where people discuss all kinds of things).
Google’s methods go by different names too: Paid Search, Display Ads, AdWords, CPMs…the list goes on. The important thing is that each one has its own set of benefits and downsides.
The fact is that in order to reach the right customers with your marketing efforts, you need to be sure they see your brand as well as Google does.
Does Quora do anything to make sure their content is seen by the most people possible?
Of all the content on Quora, only 3.7 percent of the articles are ranked by Google, according to Google’s most recent Search Quality Report.
That’s not a lot of people that are reading your potential customers’ content. But it is a significant number of people who can be reached directly.
Quora can make this happen by creating an impressive and high-quality user experience for their site visitors. Their goal is to get as many people as possible to see the information they have for sale, so they’re investing in user experience optimization (UX) and making sure that users have a good time on their site. They aren’t trying to sell you a product or service; they’re trying to get you to purchase from them.
And as we’ll see later in this post, when it comes to SEO, Quora’s focus on UX makes sense because their content is highly competitive with that of other sites like Forbes or The New York Times. Not only does Quora want readers to come back for more, but those readers are looking for information about a wide variety of topics – so there will always be tons of stuff on Quora that interests them!
How does Quora make money?
Quora is a social network and website that aims to be the go-to source for information and questions users need answers to. Quora makes money by selling ads on its site.
For example, if you’re interested in learning more about the company’s financial reports, you might click on one of the links on Quara’s front page. You would then be taken to a page on Quora that displays ads for each of the company’s report pages. If you click on one of those links and it leads to an ad, Quora earns money.
However, unlike Google AdWords, ads at Quora aren’t search engine optimized (SEO). There’s no keyword research and no internal linking. This means your ads won’t appear high up in search results. Instead, they’ll appear at the bottom of the page if any searcher clicks on them at all.
Because of this limitation, Google Adwords is not an effective method for targeting your ideal customers because your ads will never appear high up in search results.
Last Updated on January 5, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.