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Meta descriptions are a short, attention-grabbing sentence that appears below the title of your blog post. They’re designed to entice readers to click on your blog and read more about it. Meta descriptions are usually one or two sentences long, but they can be longer depending on how much detail you want to include.
Meta descriptions should be SEO-friendly and help create a more natural flow for the users. They should also contain the most important information, such as what the post is about, who you are and what your site offers. When writing a meta description make sure you use keywords so that Google can pick up on them when someone searches for them in their search engine.END>.
What makes a good meta description?
Meta descriptions are an important part of a web page’s metadata. They can serve as an ad that the site owner places on the front page of Google.
The meta description is what is displayed in search results, and it helps people decide whether or not to click through to your website.
Here are some questions you should ask yourself before writing a meta description:
How will this text make my website stand out from all the other websites in the SERPs?
What words are most likely to entice your target audience to engage with your content?
What keywords will help my users find my website when they search for it?
Why is Google not using your meta description?
Most search engines use the meta description tag to describe the page’s content. The Meta Description is generally a short sentence that describes what people will find on the website. Search engines like Google use the Meta Description to help rank your website in search results and make it easier for users to find what they’re looking for when they type in a query.
But why is Google not using your meta description?
If you’ve noticed that none of your Meta Descriptions are getting used, it’s probably because Google has some special criteria for what makes a good meta description.
It might be because you’re writing some long sentences or if you’re trying to ask too many questions or answer them all at once. In other cases, it could be because your description is too vague or doesn’t say anything about the content of your web page.
These are just a few possible reasons why Google might not be using your meta description. If you need more advice on how to write a good meta description, check out this post by Moz.
Last Updated on January 3, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.