Reverse proxy is a type of proxy that allows you to access a website from an alternate computer. This can be useful if the site you want to visit is blocked on your local computer or if you are not able to connect to the website. Reverse proxy can also be used in order to view a site that is password protected or if the site requires authentication.
What are the benefits of using a reverse proxy?
A reverse proxy refers to an intermediary, who cannot directly access a web server and is instead connected to it. This type of proxy can be used on your website to prevent advertisements from being seen by the user.
If you’re running a small business, you may not have a separate website that you can use for advertising purposes. In this case, you might not have time or resources to create your own reverse proxy on your website. You could instead look into using a reverse proxy on your WordPress blog or other types of websites hosted online.
How does it work?
A reverse proxy is a web server that acts as a middleman between the search engine and your website. For example, you can use a reverse proxy to act as an intermediary between an affiliate program with Google AdSense and your website.
The benefit of using a reverse proxy is that it allows you to bypass the majority of Google’s algorithm. The result? You can get a higher ranking in the search results, which means more conversions from your users.
Furthermore, due to the fact that you have no knowledge of or access to Google’s algorithms (or any other algorithm), you can’t be held liable for any SEO issues occurring on your site.
In fact, outbound links from paid search ads via Google AdSense will still work even if you use a reverse proxy, so long as they are direct links pointing back to your website.
Do I need any technical knowledge to use a reverse proxy?
In the world of digital marketing, there are many ways to reach your audience. The most common way is through a single website (a website built from scratch using WordPress or a CMS), but there are other options.
For example, you can set up a reverse proxy server to host your website for your customers. A reverse proxy server is just that-it provides access to your website as though it was running on a personal computer. When someone visits the site, they will be redirected back to your backend server (the source of the page being viewed).
What could be easier? The big advantage of this method is that you can manage many websites with one dashboard. You don’t need developers or technical expertise in order to run a reverse proxy server for your business; it’s all done for you!
Last Updated on December 29, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.