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BERT is a new computer program developed by AI researchers at the New York University that can read and write in English. It’s able to compose coherent sentences without writing a single word. Now, many people are asking: What does this mean for the future of language? Is BERT going to replace humans or is it instead heralding a new era in which humans are still needed? To answer these questions, we must first understand what BERT is–and what it isn’t.
How does it work?
When you’re targeting your audience, there are two major components of your marketing campaign: search and display. Search is the process through which you reach people who have an interest in your industry or products. Display is the process by which you deliver information about your brand to people who have never heard of it before.
Combine these two processes with digital marketing, and you’ll have the power to reach people in a way that’s far more efficient than traditional methods.
If most brands are still looking for organic traffic, data shows that organic search traffic increases by as much as 50 percent over non-organic traffic (source: Y Combinator). In fact, online shopping sites report that they can increase sales by as much as 5 percent every year using search engine optimization (SEO) (source: eMarketer).
How will BERT affect the future of AI?
Part of the reason why AI is so important to your business is that it will have a huge impact on how you run your business in the future. The benefits of computing power far outweigh any perceived negatives.
As we’ve seen with the success of Google’s search engine, computers are now able to process huge volumes of information and make sense of it all. This means that they can now take on tasks previously thought impossible for humans – like understanding languages and performing handwriting analyses.
AI has already had an enormous effect on our lives; Alexa, Siri, and Cortana are some examples. However, AI technology could become even more powerful than these digital assistants, as Moore’s Law continues to push computing power forward at incredible speed.
What are the benefits of BERT?
Binary Search Engine Rank Trending (BERT) is a free tool that allows you to track the ranking of pages on your site.
With this simple and smart way of tracking, you can see the effect that your content has on Google’s search algorithm. You can also see how well your keywords are performing in relation to other keywords on the site. These are great tools for SEO and content marketers who want to analyze their own sites’ performance.
Last Updated on December 24, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.