What is content marketing?

When you’re busy with the day to day running of your business, you might not have time to think about creating content for your blog and so on, even though you know it is important. And it really is, because your content is essential for interacting with your existing customers, and reaching new potential customers. For most businesses, content marketing is an essential part of their marketing strategy. But what does content marketing really mean though? Lots of people tell us they’re not quite sure what it actually is – but in reality, it’s a lot more simple than people think it is.