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Content quality is a term used in the online marketing world. It’s often used to describe how much a website or blog post is worth, as well as for gauging how effective a blog or website is. The content of your site should be interesting and relevant to your audience. When you publish content on your website, it should be fresh and original.
There are different types of content quality, such as informational, transactional, user-generated content, social media performance and more. Learn more about what makes up good content before launching a digital marketing campaign.
What are the different types of content quality?
There are many different types of content quality, but they can all be broken down into two basic categories:
1) Informative or educational – These types of articles provide a lot of useful or informational content that is meant to teach readers something new. They typically use keywords in order to target specific audiences, and they often contain information that is not commonly known.
2) Opinion-based – This type of content is largely subjective and present the author’s opinion on a particular topic. The purpose of this type of article is not to teach readers anything new but rather to share their personal point of view. They are typically much shorter than informative articles and include links to other articles or videos so readers can learn more about the issue at hand.
3) Titillating – This type of article contains provocative elements intended to excite its audience. It will often use sexual innuendo, provocative language, or shock value in order to get people excited about reading it. These types of articles typically have fewer words and more visuals in order to keep the reader’s interest throughout the entire piece.
How do you determine the quality of your content?
As a business owner, it’s easy to get caught up in the process of writing content. You’re so focused on creating an engaging piece that’s going to please your audience that you forget to consider how you can ensure the quality of your content.
To determine the quality of your content, think about what you want your audience to take away from it. Are you trying to share information with them? Inform them? Convince them to buy something? Or does your content have other purposes?
Quality matters more than quantity, so ensure that each piece of content you write is written with purpose and has a clear objective.
How do you improve the quality of your content?
It’s easy to get caught up in the day-to-day of running your business. But taking time to think about how you can improve the quality of the content your team is producing is a vital part of your marketing strategy.
One way you can enhance the quality of your content is by using metrics to measure what’s working and what isn’t. This lets you know if you’re reaching the right audience, or if there are any changes that need to be made. This also helps keep your content fresh and engaging for readers, so that they want to come back for more.
Another way you can improve the quality of your content is by making sure all content on your site is optimized for search engines like Google. This includes keyword research, meta tags and page optimization.
Last Updated on December 21, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.