In the digital world, as with any business, it is imperative that you know how to track your website traffic.
This article will teach you everything you need to know about the basics of Google Analytics. Learn what Google Analytics is, how it works and why it’s important for your business.
What is Open Site Explorer?
Open Site Explorer (OSE) is a website audit and SEO tool that provides information about the structure, performance, and usability of websites. The tool was developed by Moz.com in 2009 and has since been used by thousands of webmasters across the globe.
What does Google Analytics and Open Site Explorer measure?
The statistics that Google Analytics and Open Site Explorer provide are useful for understanding the performance of your website. These tools use data to measure user behavior, site traffic, and conversions. You can use these tools to understand what people are doing on your site, as well as how they got there.
How can I track PDF traffic and links in Google Analytics and Open Site Explorer?
Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.
So, why is digital marketing important? By investing in digital, you will help your business grow.
In this post, we’ll cover six reasons digital marketing is important to your business. Keep reading to learn more about why it’s time for your business to adopt an online marketing strategy!
Last Updated on January 11, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.