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Google Tag Manager is a web-based tag management system that helps you manage site tags, marketing tags, and analytics. It lets you push changes to websites without going in and editing the code. Google Tag Manager is a tool for marketers who want to create a more streamlined website experience with less maintenance. One of the best things about Google Tag Manager is that it allows you to test new marketing methods on a small group before implementing them on your entire site or on your entire audience.
What does Google Tag Manager do?
Google Tag Manager (GTM) is a software application that you can use to add, change and delete tags for your web pages. It will allow you to customize the way in which Google interprets your website’s code.
Google Tag Manager allows you to create HTML and JavaScript code that your web pages are served with. The tag manager also enables you to track how many people are visiting each page on your site. For instance, if someone visits a certain page on your site, it could be because they clicked on one of the accompanying links from that page.
This way, if you want to make sure that only specific people visit one of those pages for example, you can do so easily.
What are the benefits of using Google Tag Manager?
Google Tag Manager is a free service that allows you to manage your Google AdWords campaigns and make the most of them. It’s the ultimate tool for digital marketing.
By using this service, you can easily review all your Google AdWords campaigns and adjust them as needed. This lets you know what is working well and what needs to be adjusted, so that you can keep up with the latest search engine trends.
This unique feature allows you to prepare for any type of digital marketing campaign: PPC or organic, paid or organic, traditional or paid – it doesn’t matter! You can test everything from PPC campaigns to organic advertising on an unlimited scale.
How does Google Tag Manager work?
Google Tag Manager is a web interface that lets you insert, edit and remove Google products on your site. In other words, it lets you use Google products like search engine optimization (SEO) and content marketing strategies to create better online experiences for your visitors.
For example, if you’d like to get more clicks from social media posts on your website, you can insert Facebook’s Timeline feature into your site. Or if you have an email newsletter subscription form on your website, the Google Analytics dashboard will let you set up custom metrics for capturing sign-ups from that form.
In this article, we’ll walk through how to use Google Tag Manager to implement real-world SEO and content marketing strategies in order to improve the overall user experience of your site.
Last Updated on December 28, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.