Google is a search engine and one of the most important websites in the world. It operates in many languages, provides information about products and services, and connects people around the world. But what does Google’s algorithm actually do?
How often has Google updated its algorithm in the past?
The search engine giant has always been on the forefront of updating its algorithm, making changes to its ranking system that can have a major impact on your company’s visibility.
In this post, we’ll share 10 important SEO updates that have happened since Google’s inception and how they may effect your company today. What are the implications of these updates? How do you know if your company is at risk? Read on to find out!
How does Google determine when to update its algorithm?
There are several factors that go into choosing when to update the algorithm, but Google has said that these factors have historically been:
– How frequently users find relevant content on Google
– The quality of a website’s content
– The amount of traffic a website receives
– The popularity and relevance of keywords in natural language searches
What have been some of the updates to Google’s algorithm in the past?
Google has updated its algorithm many times in the past. Here are a few changes to Google’s algorithm in the past:
-Panda: This update was in 2011, and it introduced significant changes to how search results were displayed. It also focused on certain websites that were considered spam.
-Penguin: This update was in 2012, and it caused a drop in rankings for many websites. In addition, it focused on mobile searches for relevant results and penalized websites that didn’t have mobile optimization.
-Hummingbird: This update was in 2013 and was an overhaul of Google’s core algorithm. It focuses more on content quality rather than keywords, which is why “organic” became such a buzzword at the time.
-Pigeon: The release of this update took place in 2014 and focused on making search results more relevant to searchers’ interactions with their website. It also included new tools for site owners to manage their SEO efforts.
Last Updated on December 25, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.