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Google’s PageRank is a ranking system that measures the importance of a given webpage on the World Wide Web. It’s important to note that the PageRank is not necessarily an objective measure, but rather a value assigned by Google itself. While measuring importance, it does not take into account how much time visitors spend on a given site or what percentage of visitors return to the website repeatedly. Learn more about Google’s PageRank and how it works in this article.
What is it good for?
Designing an effective SEO strategy isn’t a simple task. Companies have to consider how search engines are evaluating content, what aspects of SEO offer the most impact, and where they could change their current content to better align with search engine expectations.
As a result, it’s often worth outsourcing SEO services to ensure that your digital presence is generating maximum impact and capturing the highest volume of prospective customers.
Does the PageRank affect the ranking of a website?
The answer is no. PageRank does not affect the ranking of a website.
Instead, it affects how easily a website can be found on Google and through other search engines. PageRank is also known as “link power,” which means the more links there are to a given website, the higher its PageRank.
As Google knows that people are using it to find websites, they’ve developed their own ranking algorithm to determine what information people should see first when they do a search on their search engine.
This algorithm includes factors such as relevance and quality of content. It also includes factors like backlinks and anchor text in order to determine which websites have been around for some time and provide good quality content.
In this article, we’ll discuss the difference between “PageRank” and “rank” as well as how it affects your business’s success online.
Last Updated on January 3, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.