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Keyword cannibalism is when a website or blog targets the same keyword over and over again, without providing any useful content to accompany it. This can lead to a website or blog becoming really boring and uninteresting, and people may even stop visiting it. This can seriously damage a website’s ranking and credibility, so it’s important to be careful what keywords you target.
How can you optimize your site to prevent cannibalism?
Cannibalism is when a keyword’s search volume drops because it’s being used by an unrelated keyword. In most cases, the related keyword drives traffic away from the original keyword. It can also reduce your organic traffic, which is bad for your SEO strategy.
When a word has cannibalized itself, there are two ways to prevent this from happening:
1) You can avoid using similar terms in your content. After all, people might start looking for answers to the same question on another website.
2) You can remove keywords from your website and replace them with more relevant ones that have a higher search volume. This will make your content more focused and help you rank higher in search results.
For more information on how to prevent keyword cannibalism, read this article!
What are some examples of cannibalized content?
Keyword cannibalism is when a company uses the same keyword too many times for the search engines to discern. As a result, it’s hard for the website to rank high and often leads to lower organic rankings.
How does keyword cannibalism affect SEO?
Keyword cannibalism is a term that refers to the process of one website ranking for a keyword that it’s not optimized for. This can be caused by a website’s content being too similar or too repetitive and therefore ranked lower than other websites. If a website is ranking for a keyword it does not have authority for, this can cause problems for other websites in the search engine rankings.
For example, if you typed “low carb recipes” into Google and found a recipe from the site lowcarb-recipes.com, you would naturally assume that this site has the best low carb recipes on its site. But what if Low Carb Recipes was not optimized for “low carb recipes”? In this case, Low Carb Recipes would rank below sites like Tasteaholics who are optimizing their website with keywords like “low carb recipes” and “low carb diet”.
If you’re looking to optimize your site with keywords, it may be time to look at your site’s content and make sure that keywords are appearing where they should be so you don’t have to worry about getting penalized by Google because of keyword cannibalism.
Last Updated on January 11, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.