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Search engines are used in so many different areas of our lives now. From researching a new doctor to finding the best travel destination, search engines make life easier. By using local search marketing, you can improve your website’s visibility to find more people who are looking for what you have to offer and increase online sales. If you want to learn how to market your business locally, read on and get started today.
What are the benefits of local search marketing?
Local search marketing is the practice of using keywords to target users who are interested in your business. When people are searching for products and services that interest them, they will visit local search sites to find the information they need.
This method allows you to reach a wider audience than traditional methods like paid ads or organic search, which only target customers who have a specific interest or goal in mind.
For example, you may have an ad campaign targeted at people interested in buying jewelry. By using a keyword like “jewelry,” you can target people who are interested in buying jewelry from you – without having to specifically go out and buy it yourself!
How does search engine optimization (SEO) impact local search marketing?
Local search marketing is all about targeting your ideal customer.
So why should local search marketing be important to your business?
Local search marketing enables you to reach an ideal audience of customers, so the more you can target and reach those people, the more likely it is that your business will do well.
In fact, there are more than 150 million people in a 50-mile radius of your business. The vast majority of those people are not interested in what you have to sell – they’re interested in what you have to offer.
If you want to grow as a business, do you really want people who are interested in what you have to offer but don’t know where to find it? That’s exactly why local search marketing is an essential part of any online strategy – it allows you to create a high-quality presence for your brand over time.
Last Updated on December 22, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.